The Digital/SEO/SEA & AI Specialist - EU is responsible for online channel activation, optimizing operational excellence, customer facing experience, marketing activation and cross functional alignment, on a global scale. This role ensures that Dana’s products and solutions are visible across both traditional search engines and emerging AI platforms - driving scalable digital growth.
• Develop and execute SEO strategies (on-page, off-page, technical) to improve organic visibility and rankings
• Conduct keyword research and competitor analysis to identify growth opportunities
• Create and optimize high-quality, SEO-friendly content aligned with search intent and brand voice.
• Monitor and analyze performance metrics (traffic, rankings, conversions) and provide actionable insights.
• Collaborate with developers and marketers to improve technical SEO, site performance, and user experience.
• Implement automation and AI-driven processes to increase efficiency and scalability
• Stay up-to-date with SEO trends, algorithm updates, and AI developments, ensuring compliance and best practices
• Conduct keyword, trend, and competitor analysis
• Bachelor’s degree in business administration, digital marketing, computer science, or related field or equivalent work experience
• 3-5+ years’ experience in project management in a manufacturing distribution environment
• Proven experience in SEO/SEA and digital marketing (tools such as: Google Analytics)
• Experience with SAP, eCommerce ops excellence, customer facing marketing and Microsoft products
• Hands-on experience with AI tools and marketing technologies
• Basic knowledge of HTML, CSS, and web technologies.
• Strong analytical, problem-solving, and communication skills.
• Fluent in (speaking and writing):
o Mandatory: English
o Preferable: German or additional language skills within the EMEA region are a plus
• Understanding of complicated technical products and aftermarket knowledge
• Excellent written and verbal skills
• Excellent analytical skills
• Demonstrated ability to be proactive and think forward
• Able to effectively interface with other disciplines in the organization to achieve result
• Demonstrated ability to drive results
• Strong team collaboration skills in a global, remote environment, with a proactive and eager-to-learn mindset
In a world of constant motion, life is about balance. At Dana, our balanced approach considers the people, products, and planet that sustain us all.
For 120 years, we've been powering innovation to move our world. Today, over 40,000 Dana people, in more than 30 countries, advance drive and motion systems, thermal and sealing technologies, and power management innovations. Supporting traditional, hybrid, and EV manufacturers, wherever the road — or offroad — takes us.
We're not just adapting to the future of mobility. We're shaping it.
Headquartered in Maumee, Ohio, United States — Dana reported sales of $10.6 billion in 2023. We were named among the "World's Most Ethical Companies 2024” by Ethisphere and as one of "America's Most Responsible Companies 2023" by Newsweek. We’re always looking for talented people to join the Dana team. For more, please visit https://jobs.dana.com.
