CelcomDigi

Digital Telco (GTM & Product Execution) Specialist

CelcomDigi  •  Onsite  •  11 days ago
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Job Description

Spark is looking for a hands-on GTM & Product executive to support the day-to-day execution of Spark's go-to-market plans and product roadmap. This is a delivery-focused role for someone who enjoys turning strategy into launch plans, chasing details across marketing, product, and commercial teams, and keeping the machinery of a fast-moving digital brand running smoothly. You'll work closely with the Head of Emerging Commerce and cross-functional stakeholders (brand, performance marketing, product, procurement, and vendors) to execute campaigns, coordinate product launches, and track performance against targets.

Responsibilities

Go-To-Market Execution

  • Support the planning and execution of GTM campaigns for Spark and its sub-propositions (Kids, Travels, Savers, Students), from brief through to launch
  • Coordinate with brand, performance marketing, and creative/agency partners to ensure campaigns land on time and on brief
  • Track A&P spend against budget and flag variances early
  • Help prepare launch timelines, RACI, and readiness checklists across marketing, product, and network/IT stakeholders

Product Support

  • Support the day-to-day management of Spark's product roadmap, including feature requests, prioritisation inputs, and vendor/procurement coordination (e.g. platform enhancements, new segment launches)
  • Liaise with technical and platform teams to translate business requirements into product briefs
  • Assist with UAT coordination and readiness sign-off ahead of feature or product launches

Performance Tracking & Reporting

  • Maintain and update performance dashboards (GA, activations, web-to-activation conversion, campaign ROI)
  • Conduct competitive and market scans (pricing, propositions, promotions) to feed into positioning decisions

Stakeholder & Vendor Coordination

  • Act as a coordination point between internal teams (brand, digital, network, legal, procurement) and external vendors/agencies
  • Support commercial and procurement processes, including tracking approvals and documentation

Requirements

Experience

  • 3-5 years of experience in telco, digital/e-commerce, FMCG, or a fast-paced consumer-facing digital business
  • Prior exposure to GTM execution, product management/coordination, or digital marketing operations
  • Experience working with cross-functional teams (marketing, product, tech, commercial) is essential

Skills

  • Strong project coordination skills — comfortable managing multiple workstreams and timelines simultaneously
  • Working knowledge of digital funnel metrics (traffic, conversion, activation) and comfort with dashboards/reporting tools
  • Working knowledge on Digital Ads, Go-to-Market
  • Clear, structured communicator, both written and verbal, able to prepare concise updates for senior stakeholders
  • Proactive and detail-oriented, with the ability to chase outcomes without heavy supervision
  • Comfortable working with ambiguity and shifting priorities in a startup-like environment within a larger organisation

Nice to Have

  • Experience with Digital telco, Digital-First Product, prepaid, or subscription
  • Familiarity with vendor management and campaign production processes
CelcomDigi

About CelcomDigi

CelcomDigi is Malaysia’s largest mobile network operator with more than 20.4 million users on its network. The company aims to serve the growing digital needs of its customers by leveraging its newly combined widest network footprint, distribution touchpoints, innovative range of digital products and services, and superior customer experience powered by over 3,800 top industry experts. The company has clearly defined ambitions to advance the nation, inspire Malaysian society, and be a leader in inclusion and ESG practices. For more information on CelcomDigi, visit www.celcomdigi.com.

Industry
Telecommunications
Company Size
5,001-10,000 employees
Headquarters
Petaling Jaya, MY
Year Founded
2022
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