Job Description

Are you a strategic thinker who loves turning briefs into smart, results-driven campaigns?

Do you thrive on insights, trends and big ideas that actually move the needle?

At The Social CliQ, we’re looking for a Digital Strategist to help elevate our work across client campaigns and new business opportunities. This role is all about developing clear, effective strategies — from responding to briefs and shaping campaign direction, through to supporting pitches and occasionally leading client conversations.

Based in St Kilda and part of the Merchantwise Group, we’re a social and digital agency working with brands across fashion, beauty, lifestyle and more. We’re a collaborative, energetic team that loves good ideas, strong strategy and work that delivers.

What you’ll do

Campaign & client strategy

• Respond to client briefs with clear, insight-led digital strategies
• Develop multi-channel campaign strategies across social, paid and content
• Partner with internal teams to shape ideas from concept through to execution
• Translate trends, audience insights and platform updates into actionable recommendations
• Provide ongoing strategic input to optimise and evolve live campaigns

Client partnership & project ownership

• Build strong relationships with clients through confident, strategic communication
• Lead or support client presentations, particularly around campaign strategy and one-off projects
• Act as a strategic point of contact on selected projects, ensuring clarity and alignment
• Translate client needs into clear internal briefs and actionable direction

Internal collaboration & strategic support

• Work closely with creative, social and paid teams to ensure strategic alignment
• Contribute proactive ideas to elevate campaign performance and innovation
• Help build strategic frameworks, playbooks and best practices across the team

New business support

• Support the development of strategies for inbound opportunities and pitches
• Contribute to proposal development and presentations where required

What you’ll bring

• 3+ years’ experience in digital strategy, marketing or agency environments
• Strong understanding of social and digital platforms including Meta, TikTok and Google
• Proven ability to respond to briefs with clear, compelling strategic thinking
• Confidence working directly with clients and presenting ideas
• Strong communication and relationship-building skills
• A balance of creative thinking and analytical mindset
• A proactive, organised and collaborative approach

Why work with us?

• A vibrant, social team who genuinely love what they do
• A St Kilda office just minutes from the beach
• The opportunity to work across leading fashion, beauty and lifestyle brands
• A role that combines strategy, creativity and client exposure
• The backing of the Merchantwise Group, with access to a broader network across creative, media and licensing

Ready to join the CliQ?

Apply now and send us your CV, along with a short note on why you’d be a great fit.