
Working at QVC Group means joining a live social shopping company with incredible teams, ambitious projects and amazing careers. QVC Group, Inc. is a Fortune 500 company with six leading retail brands – QVC®, HSN®, Ballard Designs®, Frontgate®, Garnet Hill® and Grandin Road.
Your Opportunity, Your Team
The Digital StoreE-CommercePersonalization Specialist supports QVC Italy and leads personalization and UX optimization activities across web and appimprovingcustomer experience, conversion, and digital performance.
Where You'll Work
This role is hybrid andrequirepresence at our offices inBrugherio(MB) for several days each month (office days are predetermined and standard across the company).
This is a full time – permanent contract.
What You'll Do
Reporting to the Digital Store Manager, you willbe responsible for
End-to-End Personalization Ownership:leading the strategy, implementation, and quality control of alldigitalstorespersonalization initiatives across the digital customer journey to improve customer experience, conversion and commercialperformances
Strategy & Test Coordination:partnering with Digital Store, Content, and A/Btesting teams (locally and internationally) to build and coordinatepersonalizationcalendars and tailored customer experiences.
Scaling Tests &Uniqodovoucher promotion support:transitioning successful tests into daily operations supporting the Retention team with theUniqodoplatform to plan and deploy onsite voucher campaigns based on web promos or customer behavior.
Homepage & App Optimization:collaborating with the Store Programming and Trading teams to design personalization strategies for key pages (Homepage, Category pages, etc., and the App)to drive sales and category goals.
Segment & Platform Relevance:ensuring high-value, personalized content is delivered across all platforms, tailored to specific customer segments
Approval & Performance Analysis:acting as the final sign-off authority for personalization measures, while analyzing and reporting weekly test results to drive revenue growth.
Team Guidance & Tool Improvement:mentoring team members and contributing to the continuous improvement of processes andstrategies.
What You'll Bring
Bachelor’s degree in Digital Marketingora relatedfield.
3–5 years of solid experience in similar roles within a digital environment, ideally in a multichannel, online sales, or e-commerce personalization setting.
Proven hands-on experience with Adobe Target and Adobe Analytics.
Strong understanding of CRO, UX, and personalization, with the ability tooptimizeand enhance the customer journey.
Solid commercial and analytical mindset, with the ability to independently interpret key digital KPIs such as Conversion Rate, Session Rate, Bounce Rate, and CTR.
Excellent knowledge of the main digital and non-digital tools used for performance analysis, including Adobe Analytics, Adobe Target, Tableau, and Excel(AEMtoolis a plus).
The ability to work effectively across functions in a fast-paced digital environment
Strong planning, organizational, and prioritization skills, with great attention to detail and a results-driven approach.
Native-level Italian and fluent English
INHP
LI-DM1
Salary: 32.000,00 € - 40.000,00 €
Our Total Rewards package includes benefits you’ll love such as competitive compensation, paid time off, an employee assistance program, parental leave, paid volunteer hours, and amazing company discounts! In our US market, you can also expect health care benefits starting on day 1, 401(k), and tuition reimbursement benefits.
QVC Group is committed to inclusion and belonging for all and ensuring that our workplace provides equal employment opportunities for all team members and candidates and complies with all applicable federal, state, and local laws and regulations. As an equal opportunity employer, QVC Group is committed to a barrier-free employment process. If you need reasonable accommodations/support throughout, please contact us at workwithus@qvcgrp.com for assistance.
If provided, salary ranges are a general guideline only, and actual salaries will vary and are based on factors such as a candidate's qualifications, skills, experience, and geographic location as well as business and market conditions.

QVC® empowers shoppers with knowledge and shares insights in a lively and engaging way. QVC offers an ever-changing collection of familiar brands and fresh new products – from home and fashion to beauty, electronics and jewelry – and connects shoppers to interesting personalities, engaging stories and award-winning customer service. Worldwide, QVC reaches more than 200 million homes via 13 TV channels, which are widely available on cable/satellite TV, free over-the-air TV, and FAST and other digital livestreaming TV.
QVC Group, Inc. is a Fortune 500 company with six leading retail brands – QVC®, HSN®, Ballard Designs®, Frontgate®, Garnet Hill® and Grandin Road®. We are a live social shopping company that redefines the shopping experience through video-driven commerce on every screen, from smartphones and tablets to laptops and TVs. QVC Group brings innovative products, compelling content, and unforgettable moments to millions of shoppers worldwide via social platforms, streaming apps, ecommerce sites and TV channels, making every screen a doorway to discovery, delight and community.
If you enjoy being a part of a team, creating experiences and delighting customers, you’ll love it here. If you’re excited about retail, media, social, live streaming, technology, customer service, design and more, you’ll find amazing projects to work on. If you want to grow professionally and learn every day, you’ll thrive with us. If you appreciate a company committed to inclusion and belonging for all, you’ll be amazed at what’s available for our team members. Best of all, working with QVC Group means friendly teams, ambitious projects and fast-moving careers!