Job Description

Job Location: In-Office – Union City, CA
FLSA (Fair Labor Standards Act): Exempt
Reporting Structure: President of Retail
Starting Pay: $110,000.00-$130,000.00

About the Company

Vintner’s Distributors is the corporate arm for Au Energy, Loop Neighborhood Market, and Poppy Market and is based in Union City, CA, with stores and stations across California. The company was founded in 1978 and develops real estate and owns and operates gas stations with convenience stores and car washes. It also has a wholesale division that delivers fuel to dealer locations in the market.

Vintner’s Distributors is seeking a dynamic, data-driven Senior Manager / Director of Digital Marketing to serve as the internal subject matter expert for all digital marketing initiatives across Loop Neighborhood and Poppy Markets. This role is ideal for a strategic leader who thrives in a hands-on environment, bridging high-level brand strategy with technical execution across programmatic, social, retail media, and in-store digital platforms.

The successful candidate will bring deep experience within the CPG and/or retail industries, leveraging data to drive foot traffic, increase basket size, and strengthen brand equity. This role will partner closely with cross-functional teams including operations, merchandising, business development, and technology to deliver measurable marketing impact across both digital and physical customer touchpoints.

Objectives

• Lead the development and execution of integrated, omnichannel digital marketing strategies that enhance the end-to-end customer journey.
• Drive customer acquisition, engagement, loyalty, and revenue growth through performance-driven media and content strategies.
• Leverage data, analytics, and market insights to continuously optimize marketing effectiveness and ROI.
• Strengthen brand awareness and positioning across digital platforms and in-store experiences.
• Build scalable marketing frameworks, processes, and measurement models to support continued company growth.

Key Responsibilities

Strategic Leadership & Execution

• Lead omnichannel digital marketing strategy across social, programmatic, retail media, and in-store channels.
• Develop content strategy and campaign roadmaps aligned to business, merchandising, and brand objectives.
• Drive cross-functional alignment and adoption of integrated digital strategies.

Media, Analytics & Optimization

• Oversee full-funnel digital advertising, retail media, and agency partnerships to maximize performance and ROI.
• Monitor campaign performance using GA4 and analytics tools, providing insights and optimization recommendations.
• Lead testing, attribution, and benchmarking efforts to continuously improve marketing effectiveness.

Social, In-Store & Online Experience

• Direct social media strategy, content execution, and community engagement.
• Manage in-store digital advertising, signage, and promotional displays.
• Oversee digital merchandising and promotions across online ordering platforms.

Customer Engagement & Marketing Support

• Own digital customer engagement, feedback management, and sentiment monitoring.
• Support cross-functional marketing initiatives, campaigns, and special projects.

Requirements

• Bachelor’s degree in Marketing, Communications, or a related field
• Senior Manager: 5–8 years of experience
• Director: 8–12+ years of experience
• Strong expertise in programmatic platforms, paid social tools (Meta, LinkedIn), and GA4 analytics
• Demonstrated success driving customer acquisition, engagement, and revenue through digital strategies
• Excellent analytical, communication, and stakeholder management skills
• Ability to operate strategically while remaining hands-on in execution

Preferred Qualifications

• Experience in convenience retail, fuel, or QSR industries
• Experience working with retail media networks and co-op marketing programs
• Strong creative storytelling and brand development capabilities
• Proven success scaling digital marketing programs in high-growth environments

Additional Info

Disclaimer

The list of responsibilities outlined above is a general summary of the position. Management reserves the right to revise or adjust the job description at any time based on business needs.

Background Check

The company reserves the right to conduct background checks as a condition of employment.