Job Description
JOB TITLE: Digital Search & Website Strategy Manager
LOCATION: India (Remote)
JOB OVERVIEW:
This role will lead Caidya’s global search strategy across SEO, SEM, AEO, GEO, and emerging discovery platforms to increase qualified visibility and lead generation. It will also work autonomously to oversee the day-to-day management and optimization of caidya.com and Caidya.cn, working across Marketing, IT, regional stakeholders, and external partners to strengthen search performance, content, usability, accessibility, conversion, and measurable business impact.
JOB DUTIES AND RESPONSIBILITIES:
- Lead Caidya’s global organic and paid search strategy across traditional search engines, AI-powered search experiences, and emerging discovery platforms across North America, Europe, Latin America, and Asia-Pacific for the .com site, and working with the teams to support the site in Mandarin.
- Manage technical and content SEO, including site audits, crawlability, architecture, Core Web Vitals, schema markup, internal linking, metadata, index management, XML sitemaps, redirects, and international SEO.
- Develop search strategies for priority therapeutic areas and services.
- Monitor and Strengthen Caidya’s visibility within ChatGPT, Google AI Overviews, Gemini, Perplexity, Claude, Microsoft Copilot, and other AI-driven search experiences through Answer Engine Optimization and Generative Engine Optimization.
- Optimize content for featured snippets, semantic and question-based search, structured data, entity recognition, knowledge graphs, topic authority, E-E-A-T signals, AI citations, and brand mentions.
- Manage global paid search programs across Google Ads, Microsoft Ads, and relevant regional platforms, including campaign strategy, keyword research, ad copy, landing pages, testing, conversion optimization, performance reporting, and return on investment.
- Partner with content marketing and subject-matter experts to develop keyword strategies, content clusters, thought leadership, service pages, blogs, and campaign landing pages.
- Develop dashboards and monthly executive reports covering organic visibility, keyword rankings, AI visibility, website engagement, qualified “contact us” leads, paid search performance, and return on ad spend for paid search.
- Translate performance data into clear, actionable recommendations that improve visibility, engagement, lead generation, and commercial impact.
SUPERVISORY RESPONSIBILITIES:
This role will have no direct reports at this time.
JOB REQUIREMENTS:
Education
- Bachelor’s degree in Marketing, Business, Communications, IT or related discipline
Experience
- 5-7+ years of progressive SEO/SEM experience
- 3–5+ years in B2B marketing
- 3–5+ years of experience administering WordPress websites in a business environment
- Experience with complex professional services or life sciences organizations with preferred experience in CRO, Clinical Research, Biotech/Biopharma, Pharmaceutical, Healthcare, Medical technology industries
Skills/Competencies
- Global SEO, SEM, AEO, and GEO strategy
- WordPress administration and website governance
- Technical SEO, site architecture, accessibility, and performance optimization
- Paid search management, testing, and conversion optimization
- Web analytics, attribution, tag management, and executive reporting
- Content optimization, keyword strategy, and information architecture
- Marketing technology expertise, including GA4, Search Console, Google Tag Manager, SEO platforms, Marketo, and Salesforce
- Strategic thinking with strong hands-on execution
- Independent prioritization and project management
- Data-driven decision-making and business recommendations
- Cross-functional and global collaboration
- Curiosity and adaptability in evolving search technologies
Capabilities
- Ability to work in-office or remotely.
- Ability to work with remote teammates in China, Europe and the United States.
