Job Description

As Lendo continues to scale its crowd-lending and SME financing offering, we’re seeking a Digital Sales Team Leader to drive performance across our digital sales function. In this role, you’ll lead and develop a high-performing team responsible for converting inbound and outbound leads into funded opportunities, while ensuring strong pipeline management and CRM discipline. Working closely with marketing, credit, and operations, you’ll play a key role in improving conversion rates, optimising the digital sales journey, and positioning Lendo as a trusted financing partner for SMEs as the business grows.

Requirements

Key Requirements:

Team Leadership & Performance

• Lead, coach, and motivate a team of digital sales representatives to consistently achieve and exceed sales KPIs

• Monitor daily performance across inbound and outbound calls, lead follow-ups, and conversions

• Conduct regular one-on-one sessions, performance reviews, and sales coaching

• Foster a high-performance, results-driven sales culture

Sales Operations & Execution

• Manage inbound and outbound sales calls related to SME funding and crowdfunding opportunities

• Ensure effective lead qualification, needs analysis, and solution pitching

• Optimize conversion rates across the sales funnel

• Oversee pipeline hygiene and deal progression through the CRM

CRM & Reporting

• Ensure accurate and timely CRM usage by the sales team

• Track KPIs including call volumes, contact rates, conversion rates, and revenue performance

• Prepare and present regular sales reports, insights, and improvement plans to management

Process Improvement & Collaboration

• Continuously identify opportunities to improve sales scripts, processes, and customer journey

• Collaborate closely with marketing, credit, and operations teams to improve lead quality and turnaround times

• Support onboarding and training of new sales team members

Team Collaboration:

• Work closely with the marketing team to align lead generation efforts with broader campaigns.

• Share insights and feedback with the sales team to optimize overall conversion rates and performance.

Qualifications:

• Bachelor’s degree in business, Marketing, or a related field.

• Minimum 5 years of experience managing a digital/inside sales team

• Proven experience in insurance, financial services, fintech, lending, or related industries

• Strong background in inbound and outbound sales environments

• Hands-on experience with CRM systems (e.g., Salesforce, HubSpot, Zoho, or similar)

• Demonstrated ability to deliver against aggressive sales targets and KPIs

• Strong analytical, coaching, and people-management skills