WTAE-TV, Hearst Television’s ABC affiliate in Pittsburgh, is seeking a strategic Digital Sales Manager to drive digital and cross-platform revenue growth. This role leads the integration of digital, streaming, and linear solutions into a unified sales strategy, helping position the station as a leader in a rapidly evolving media landscape.
The Digital Sales Manager partners closely with Account Executives and sales leadership to develop data-driven, insight-led campaigns that deliver results for advertisers. This role also serves as a subject matter expert on digital, advanced advertising, and emerging technologies - including AI-enabled tools—helping to modernize sales approaches and unlock new revenue opportunities. This is an in-person position reporting to the General Sales Manager.
Key Responsibilities
Revenue Strategy
Develop and execute cross-platform advertising strategies across linear, streaming, and digital channels
Leverage data, analytics, and AI-driven insights to optimize targeting, campaign performance, and revenue outcomes
Partner with station leadership to drive measurable growth in total and digital revenue
Sales Leadership
Train and coach Account Executives on digital, integrated, and AI-enabled sales strategies
Support high-value proposals, new business development, and complex client opportunities
Serve as the station’s expert on digital, CTV/OTT, programmatic, and emerging ad technologies
Inventory & Campaign Management
Oversee digital and streaming inventory, forecasting, and pricing strategy
Monitor campaign pacing and delivery, using data and AI tools to optimize performance and ensure fulfillment
Market Development
Identify and lead new revenue opportunities across digital, streaming, and advanced advertising products
Build and maintain strong relationships with agencies, advertisers, and technology partners
Stay ahead of industry trends, including advancements in AI, data targeting, and ad tech
Operational Oversight
Review and guide digital proposals and RFP responses with a strategic, data-informed approach
Ensure accurate forecasting, reporting, and alignment across platforms
Help lead the evolution of the sales organization toward a more data-driven and digitally focused model
Qualifications & Experience
Experience in broadcast, media, or multi-platform sales environments preferred
Strong understanding of digital advertising, including CTV/OTT, programmatic, and audience-based buying
Familiarity with AI tools and data analytics platforms, and their application in sales strategy and campaign optimization
Proven ability to develop and execute integrated, cross-platform marketing solutions
Strong analytical skills with the ability to translate data into actionable sales strategies
Track record of driving revenue growth and developing new business opportunities
Experience coaching and leading sales professionals in a fast-paced environment
Excellent communication, presentation, and client-facing skills
Proficiency with Microsoft Office; experience with tools such as Google Analytics, CRM systems, or ad management platforms preferred
Familiarity with digital content strategy and performance measurement
Valid driver’s license and reliable transportation required
Related military experience will be considered
Values in Action
At Hearst Television we tell stories every day. Stories about people of all backgrounds, perspectives, and identities. That’s why, behind the scenes, we believe in being an organization that fosters collaboration and open communication, ensuring that the content we create is authentic, accurate, and connected to the communities we serve.
Benefits
Hearst's benefit programs are modern, flexible and designed to focus on you. As a Hearst employee, you and your spouse or partner or dependents would have access to the following benefits.
Hearst Television (HTV) owns and/or operates 35 television and two radio stations serving 27 media markets across 39 states reaching over 22 million U.S. television households. HTV is recognized as one of the industry's premier broadcasting companies and has been honored with numerous awards for distinguished journalism, industry innovation, and community service.
We are an Equal Opportunity Employer. we do not discriminate in hiring on the basis of sex, gender identity, sexual orientation, race, color, religion, creed, national, origin, physical or mental disability, protected veteran status, or any other characteristic protected by federal, state, or local law.
As one of the nation’s largest global, diversified information, services and media companies, Hearst has been leading with purpose and integrity and innovating for more than a century. With a mission to inform audiences and improve lives, the company’s portfolio includes global financial services leader Fitch Group; Hearst Health, a group of medical information and services businesses; Hearst Transportation, which includes CAMP Systems International, a major provider of software-as-a-service solutions for managing the maintenance of jets and helicopters; 35 television stations; 24 daily and 52 weekly newspapers; more than 200 magazine editions around the world and ownership in cable television networks A&E, HISTORY, Lifetime and ESPN.
Leading with purpose, Hearst is always moving forward. With a commitment to the highest quality in our products and services, we’re investing in healthcare solutions to help improve patient outcomes and technology that curbs emissions. Our brands are providing vital analysis, data and software to the global financial services industry; delivering important service and investigative journalism; and inspiring audiences with sports and entertainment programming. And we are dedicated to serving the communities it operates in, both civically and philanthropically.
