At Brompton, we believe in changing the way people move through cities. Our iconic folding bike is designed, engineered, and built in London – and ridden across the world. With a retail presence in nearly 50 countries, Brompton is more than a bike: it’s a global movement.
As we scale our brand worldwide, a Digital Retail Marketing Executive will ensure a consistent, compelling, and cohesive expression of the Brompton brand and its new Life Unfolded positioning at every digital retail touchpoint.
We are looking for a Digital Retail Marketing Executive to lead and execute the digital elements of Brompton's retail marketing strategy.
In this role, you will be responsible for maintaining brand consistency across our retail partner network and delivering digital marketing initiatives that drive engagement. This includes managing Trade Communications through CRM and social channels, creating scalable partner toolkits, and ensuring a cohesive brand experience across digital touch points.
By collaborating with internal teams and external partners, you will support sell-through growth through our Partner Programme by enhancing the online customer journey and enabling partners with the assets, tools and best practices needed to deliver exceptional customer experiences.
Brompton offers you an excellent working environment with enthusiastic colleagues who get along, communicate and co-operate well with each other. The working climate is informal, but we work hard. Next to good terms of employment, Brompton offers you the opportunity to work in a responsible and challenging job within a dynamic, international and ambitious environment. We are all proud to be part of Brompton Bicycle Ltd; we all share the same passion and dedication to the company and the product, despite any differences in cultural backgrounds and skills.
Regardless of age, disability, race, gender, religion, sexual orientation, culture, educational background, parental status, neurodiversity or disability - whoever you are, if you’re passionate about your work, curious, relentless and customer-obsessed, we want to hear from you.
The Brompton bike was conceived as a product to help improve city living. It has established itself as the ideal choice for all those who are living or interacting with cities. The bike can be folded to a third of its size in a matter of seconds and is small enough to be taken on all forms of public transport. In fact, 42 Bromptons can fit in one car parking space!
The Brompton bike was first designed by Andrew Ritchie in 1975 opposite the Brompton Oratory in South Kensington, hence the name. The first prototypes were all designed and built in Andrew’s flat and while they were rough and crude, the majority of the key design features were already evident, such as the pivoting rear triangle that allows the rear wheel to fold underneath. Andrew looked for support from various banks and bike manufacturers, but none were willing to support his dream. Julian Vereker, an entrepreneur and the owner of an early Brompton prototype, joined Andrew in 1985 and helped to provide the money which put Brompton into full time production for the first time in 1988. Fast forward to 2016, and Brompton now offers 16.5 million combinations on the bike, every one of which is still made by hand in London.
It is now estimated that there are over 80,000 Brompton bikes in London. Three-time winner of the Queen’s Award for Enterprise, the company sells over 45,000 bikes in 44 countries around the world every year. Sales have been growing at a fast rate with the help of Brompton Junction retail stores in London, Barcelona, Munich, Beijing, Milan, Hamburg, Shanghai, Chengdu, Amsterdam, Tokyo and Kobe.
