Job Description

A. PROFILE

Role Title: Digital Products and Innovation Senior Manager

Reporting to: Head of Digital & MFS

Division: Digital & MFS

Department / Section: Digital & MFS

B. CONTEXT

Purpose The Digital Enablement, Product Innovations, Partnerships and Services Senior Manager oversee the Digital team on business development initiatives and partnership opportunities to grow and enhance our digital services and channels in cooperation with digital partners.

This position is responsible for leading digital transformation, develop and grow the digital ecosystems, credit systems for micro lending, digital gamification, digital engagement and onboarding for customers, strategic planning, go-to-market planning, and project managing cross-functional teams to facilitate successful implementation and launch of new digital initiatives.

Context The Digital Department is responsible for executing and implementing consumer business strategy and building brand affinity and connect to achieve growth in customer market share and revenue market share; through focus on the various business and distribution channels and customer experience.

As a leader within the Digital team, this position oversees the management of U9's Digital Services portfolio from concept to execution, which involves developing the strategy, plan, and roadmap to drive revenue on digital services and products and support enhancements in product performance.

C. ROLE ACCOUNTABILITIES

Digital Business Development and Partnerships

• Build a pipeline of potential strategic partnership opportunities to support growth within the digital ecosystem
• Identify and evaluate digital services and channel features, quantify the scope of the value proposition to select the best mix of services and cutting-edge platforms for U9's users
• Conduct negotiations and structure agreements in coordination with procurement to sign-on partners with the best products/services to ensure maximum value creation
• Develop pricing strategy and work with Finance to gain ExCo approval on product pricing for new digital products, content, and channels
• Acquire regulatory approval as required in coordination with Legal team

Digital Services Deployment

• Develop go-to-market plan and lead implementation for key digital initiatives and services
• Lead and oversee the best go to market and campaign for the best customer experience and revenue driven
• Oversee the design features and functional specifications of digital services/channels to deliver high quality user experience / user interface
• Collaborate with internal teams (digital marketing and CVM) and partners/service providers to build the marketing strategy for promoting newly launched digital services to drive adoption in the market
• Evaluate post-launch product performance by analyzing KPIs, identify issues and suggest remedial actions

Managerial Planning and Oversight

• Lead the development of the Annual Operating Plan (AOP) for Digital services and channels
• Establish key performance indicators, budget plans and revenue forecasts in collaboration with Strategy, Finance and Business Insights teams
• Lead the digital transformation and new revenue opportunities driving
• Inspire to the team to have the best digital skills set and customer centric mindset to become best performing team

• Leading end to end of the product and pricing start from product ideation up to go to market and operation by aligning and leading to the cross functional team (legal, finance, CE, S&D , Marcom, IT)

Strategic outlook

• Strategically plan and vision to become the best digital network operator in Myanmar and to serve the best in class holistic digital live style for customers
• Lead the new revenue opportunities and customer market share through digital transformation, develop and grow the digital ecosystems, credit systems for micro lending, digital gamification.
• Leading not only the Telecom services but also to the digitalized mobile money financial loan services for best-in-class customer service and experience

D. KEY PERFORMANCE INDICATORS

• Digital service revenue
• Revenue from digital channels
• Evolving Digital consumer channels
• New digital initiatives

E. WORKING RELATIONSHIPS & DECISION MAKING

Interacts with:

Internal: Finance, Legal, Procurement, Brand, CVM, S&D, IT (ICT / IT Operations), Customer Experience teams
External: Existing and potential new digital services providers/partners

Decision Making

• Product Pricing approval with Finance Director and ExCo Approval
• New Partner contract and onboarding with Procurement
• Digital AOP / Revenue planning with BI & Finance

F. EXPERIENCE AND QUALIFICATIONS

Minimum Experience & Essential Knowledge

• Over 12 years' work experience, with at least 6 years working in a digital services management role
• Extensive experience developing and implementing digital value-added services and growing digital platforms through partnerships with digital service / content providers
• Demonstrated ability to drive digital go-to-market strategy, and lead implementation projects from initial design to launch
• In-depth understanding of telecom industry, key technologies, market trends and dynamics
• Working knowledge of 3rd party analytics platforms (e.g. Google Analytics, CleverTap), digital platforms and telecom systems for integrations
• Basic knowledge of Facebook SDK, Firebase, GTM/UTM
• Proficiency in Microsoft Office applications, advanced skills in PowerPoint and Excel

Minimum Entry Qualifications

• Bachelor's degree in marketing, business administration or relevant field from a recognized university
• Graduate degree or MBA is preferred but not mandatory