Job Description

Worldwide, the Volkswagen Group has a long tradition of dramatic innovations. The Volkswagen Group with its headquarters in Wolfsburg, Germany is one of the world’s leading automobile manufacturers and the largest carmaker in Europe. The Group comprises twelve brands from seven European countries: Volkswagen Passenger Cars, Audi, SEAT, ŠKODA, Bentley, Bugatti, Lamborghini, Porsche, Ducati, Volkswagen Commercial Vehicles, Scania and MAN.

Brief Role Description

This position is a career level 20P and is located in Reston, VA with a role classification of Hybrid.

Enabling a premium digital experience for customers throughout their shopping journey with Audi and the ability to purchase Audi vehicles and products will be key for the future success of our organization.

Customer Experience on Audi Brand and Dealer websites is the primary focus of this role, with the aim to deliver and maintain a stellar Digital ecosystem for external and internal customers. The fundamental responsibility of this role is to drive online and in-person Sales for the Audi brand and Audi dealerships across the North American market. The features curated, created, and maintained under this role will also be incorporated into the Audi Global Digital experience, further entrenching Audi NAR as a global collaborator and provider for Digital Shopping experiences across all markets.

This role will be to lead a cross functional team to of internal and agency resources to ensure that the seamless customer journey is developed and deployed in concert with our Global partners at AG. This requires the management of different parties and vendors. The position involves coordination amongst internal stakeholders, global stakeholders (AUDI AG), and agency partners.

Possible Tasks within this Role

Product Ownership & Delivery: 40%

• Lead the co-development between North American (AoA, ACI) and Global (AUDI AG) for Web, with a specific emphasis on the critical and complex inventory product that drives lead conversion
• Lead the digital product team to develop web products that can be utilized by all Audi markets across the Globe
• Influence management of the other web shopping experience Product Owners on the team, offering peer coaching and subject matter expertise
• Collaboration with Audi AG, internal Marketing, internal Incentives & Planning, internal Legal, and Sales Ops teams on all aspects of customer journey to deliver a premium Tierless experience
• Management of agency relationships that support all development efforts for Product delivery across audi.ca, audiusa.com and oneAudi Digital Dealership (oADD) dealer websites

Strategy: 40%

• Lead the North American Region (AoA & ACI) teams in the web shopping strategy together with AUDI AG to become best in class
• Work with AUDI AG and strategic partners to define the web ecosystem with an additional focus on inventory and shopping tools to provide the premium customer experience desired
• Analyze all available market research opportunities to support ecosystem strategy development
• Evaluate engagement metrics within the ecosystem to identify opportunities to personalize the customer experience

Cross-Functional Collaboration: 20%

• Partner with Audi Sales Operations to make proactive optimizations to the website to drive conversions
• Drive cohesion across Audi Digital and the various Audi Business departments
• Research and compile user input and market trends to define product requirements
• Work within an Agile compliant framework and collaborate with partners/business owners to convert business strategies and priorities into tangible business requirements, prototypes, design concepts, and feasible product roadmaps
• Understanding business implications of decisions to align work with strategic goals
• Review, analyze and prioritize Voice of the Customer feedback to incorporate in user stories
• Guide development teams to produce creative solutions that deliver results by connecting them to the business teams and product vision
• Organize interdepartmental activities to ensure completion of the product iterations on schedule and within budget
• Facilitate interdepartmental product owner meetings to enable sharing of agile best practices and peer coaching opportunities

Qualification requirements

7+ years of related experience in web and mobile digital strategic development, with an emphasis in scrum and/or agile product leadership

Education

Bachelor’s degree or equivalent work experience

Desired

Master's Degree

Skills

• Blend of strategic and tactical thinking and creative and analytic reasoning to lead and manage delivery teams
• Passion for identifying and solving real consumer and business problems, and proven ability to prioritize high leverage opportunities to deliver to market.
• Ability to provide clear direction and lead multiple internal stakeholders, agencies and external partners
• Ability to guide matrixed partner teams as well as collaborate across brands and organization.
• Ability to empower designers and developers to deliver great products
• Comfortable working autonomously with strong focus on execution and driving project deadlines to completion
• Strong analytical mindset and ability to use data and qualitative insights to create exceptional digital experiences

Specialized Skills

Required

• Strategic and futuristic thought process to drive cutting edge experiences
• Agile Mindset: Proficiency in agile practices such as Scrum, Kanban, or Lean. Understanding of
• iterative development, sprints, and continuous improvement
• Comprehensive understanding of the latest web and mobile product technologies and user experience best practices
• Business Acumen and understanding of matrix organizations.
• Customer service focused
• Communication skills – interpersonal, presentation and written
• Comfortable working with tight deadlines; must be proactive and able to multi-task.
• Integration – joining people, processes or systems
• Success in developing strong working relationships across many layers of an organization, outside agencies and suppliers
• Experience with Customer Journey Mapping using modern tools such as Figma.
• Fluent in English

Desired

• Experience managing the digital product development and delivery of direct to consumer web or mobile applications
• Experience building digital products for multiple countries/markets.
• Knowledge of standard automotive industry After Sales or Service business processes
• German language skills a plus
• Deep understanding of user-centered product development practices.
• Problem solving & Resource management
• Analytical and conceptual thinking – using logic and reason, creative and strategic
• Relationship management
• Familiarity and experience using tools such as Jira and Confluence for product user stories and agile development

Work Flexibility

• Based in Reston, VA
• Travel approx.10-20% as required

Volkswagen Group of America is an Equal Opportunity Employer. We welcome and encourage applicants from all backgrounds, and do not discriminate based on race, sex, age, disability, sexual orientation, national origin, religion, color, gender identity/expression, marital status, veteran status, or any other characteristics protected by applicable laws.

This role description is a guideline and does not create contractual rights between the Company and any of its applicants. The Company does not enter into any type of employment contract, implied or written, with its applicants regarding job security.

This Organization participates in E-Verify. We maintain a drug free workplace and perform pre-employment substance abuse testing.