You will join this newly formed team, led by our Head of Product & Experience, working closely with UX Designers, theWebshoporganization, and Product Owners in Business Technology, who own delivery and sprint execution.
Your Role
As Product Manager – App Experience, you own the vision, roadmap, and performance of theHunkemöllerapp across the full customer journey.Your mission is to make the app the preferred shopping and loyalty channel for our customers by delivering seamless, engaging, and high-performing mobile experiences that drive revenue, retention, and loyalty.Youare responsible forapp-specific customer journeys, engagement, usability, and mobile commerce performance. A key part of your role will be shaping and launchingHunkemöller’snext-generation app platform.Youleadproduct discovery, prioritization, and optimization. Product Owners in Business Technology manage delivery execution, while youremainclosely involvedto ensure customer impact and product quality.
WhatYou’llDo
Own the app product vision, roadmap, and priorities
Define and deliver mobile-first experiences that drive commercial growth and customer loyalty
Improve app onboarding, navigation, usability, performance, and conversion
Drive app engagement and retention through loyalty, push, and personalized mobile experiences
Help shape the future app platform, customer experience, and feature strategy
Lead discovery through customer research, validation, journey analysis, and testing
Drive optimization through experimentation, CRO, analytics, and A/B testing
Partner closely with UX, CRM, E-commerce, Marketing, Engineering, and Product Owners
Ensure alignment between app journeys and the wider digital customer experience
Act as a product-led change agent within E-commerce
Success Metrics
App Revenue (% of digital revenue)
App Conversion Rate
App Retention & Purchase Frequency
MAU / DAU
Push Notification Engagement
App Store Rating / NPS
Experimentation impact and measurable business outcomes
What You Bring
7+ years of Product Management experience in e-commerce, apps, or consumer technology
Proven experienceoptimizingmobile app experiences and driving commercial impact
Experience building or redesigning app platforms is a strong plus
Strongexpertisein product discovery, experimentation, CRO, and analytics
Experience with app engagement and retention strategies
Strong stakeholder management and communication skills
Experience working cross-functionally with UX, Engineering, CRM, and Product Owners
Experience with tools such asContentSquareandKameleoonis a plus
A customer-first mindset combined with strong commercialfocus
What we offer
25 days of annual leave, with the option to buy or sell up to 4 additional days
Hybrid work model, combining office and remote working
Possibility to work from abroad for up to 2 weeks per year
An international work environment, working with teams across different countries
Travel allowanceto support commuting costs
Access to the Hunkemöller Academyfor professional development
25% employee discounton all Hunkemöller products
Please note: We take care of our recruitment directly at Hunkemöller. For this reason, we kindly ask agencies not to reach out, and applications sent by email cannot be considered If you’re interested in this role, we’d love to receive your application via our official career channels.
At Hunkemöller, we are building a digital experience where every woman can discover her perfect fit, choose with confidence, and return because she feels understood. As we evolve into a more customer- and product-led organization, we are building a new Product & Experience team within E-commerce to shape the future of our digital platform.
Welcome to Hunkemöller, Europe’s leading lingerie brand with a proud history dating back to 1886. With over 900 stores across 19 countries, our mission is simple: to make every woman feel her most beautiful and authentic self. From life’s everyday moments to its most significant occasions, we believe lingerie plays an essential role in expressing individuality, style, and confidence. Every day is filled with new possibilities, and at Hunkemöller, we embrace each one.
Our story is more than just about lingerie — it’s about our passionate teams who work together to create memorable moments for our customers. Whether it’s providing everyday essentials or celebrating special occasions, our employees are at the heart of everything we do.
At Hunkemöller, we live in the moment and make every day count. Our values — Empowering, Playful, In-touch, Inclusive, Inspiring, and Responsible — guide our actions and shape our company culture. We are dedicated to fostering an inclusive, dynamic, and supportive work environment where every individual can thrive. From team bonding activities and social events to professional development opportunities, we ensure that our employees feel valued, supported, and part of something special.
We are also proud to be recognized as a Top Employer in the Netherlands for 2025, marking eight consecutive years of recognition. With similar accolades in Germany and Denmark, this reflects our unwavering commitment to our people and our focus on creating an exceptional workplace.
Curious to learn more about the Hunkemöller lifestyle? Discover how we’re creating moments that matter — together.
