At A&M, we're on a mission to revolutionise the jewellery experience and that starts with our people.
We're a fast-moving business built on trust, ownership, and growth. You'll have the freedom to make decisions, bring ideas to life, and create meaningful impact.
The people who thrive at A&M are adaptable, proactive, and energised by change. They take ownership, move with pace, and help drive our growth while supporting those around them.
If you're excited by growth, ownership, and being part of a values-led team that celebrates success together, you'll find plenty of opportunities at A&M.
Our Values: Grow Together. Celebrate Each Other. Break All Boundaries.
Location: London, Hybrid (minimum 2 days a week in the office).
Salary & Benefits: £45,000 + discretionary bonus.See more on our benefits here
Our Commitment: Sustainability starts with us. From community work, caring for our suppliers and educating and supporting our team. See our commitments here
The Digital Product Manager Mission:
Drive Astrid & Miyu’s digital evolution by owning the website and app development roadmap, leading our CRO and A/B testing strategy, and constantly innovating to build a seamless, world-class digital customer journey.
How you'll drive success:
Development & Roadmap Ownership
Own the website and app development roadmap and ticket backlog, constantly reviewing and prioritising items to ensure work aligns with team strategy and company goals.
Write clear, detailed user stories, acceptance criteria, and requirements for the development team.
Act as the main point of contact between business stakeholders and the development team on e-commerce optimisation, integrations, and account management.
Collaborate closely with designers, developers, and QA teams to ensure timely,high-quality delivery of features.
Partner with the UI/UX team to create mockups for new features, staying ahead of new market trends and best practices for digital product development.
UX, Analytics & CRO
Oversee our A/B testing backlog and programme, working closely with our external CRO and web development agencies.
Identify and prioritise A/B tests and hypotheses, utilising analytics, user research, and feedback to drive insight and measurable improvements across all websites.
KPIs & Business Benefits
Make data-driven decisions to optimise the digital product, enhance features, and improve the conversion funnel.
Identify, create, and track key digital product KPIs, setting and monitoring performance vs. targets and managing monthly for CRO and web metrics.
Team Leadership
Manage, support, and develop our Digital Optimisation Associate - leading by example while staying true to our core values.
Champion continuous learning by upskilling the wider digital and ecommerce teams on CRO best practices, A/B testing methodologies, and data-driven insights, ensuring we all Grow Together.
Foster a culture of excellence, accountability, and customer-centricity.
What you'll need to thrive:
Shopify experience is essential for this role
Our values must resonate with you personally
Strong understanding of Agile principles with hands-on experience working in Scrum or Kanban frameworks and agile digital delivery.
The ability to understand complex technical concepts and work seamlessly alongside development teams.
You thrive in a fast-paced, high-growth environment
You're proactive, self-starting, and take ownership without heavy direction and are comfortable with change
You have a strong sense of accountability and pride in your work
The Interview Process and Candidate Experience
Life Story & Values - a 30 min video call with our Talent Team for us to get know each other better, asking questions inspired by our three core values
Experience Interview - a slightly longer video call for you to meet your manager and discuss your skill-set and experience for the role
Final Interview - 1 hour in person task interview to complete and present
Feedback: We’re committed to creating the best candidate experience we can for you. You’ll receive feedback over the phone or email at every stage in the process once you’ve had an interview so that we can set you up for success and help fuel your growth.
Our Brand Story:
Astrid & Miyu was founded in 2012 by Connie Nam. Born in Seoul, Korea she spent much of her life travelling and living in different countries. Inspired by her mother, jewellery had been a part of her life from a very young age.
Anytime she travelled she would always pick something up from local markets or small quirky jewellers. Her purchases were always spontaneous and serendipitous. However, when she wanted to purchase with intent for family, friends or herself she struggled to find a go-to brand. The experiences in existing brands were stale and impersonal, with products under glass counters and sales staff in black uniform. It all felt staid and uninspiring.
Connie saw this as an opportunity to bring something different to the market. Inspired by her local jeweller back home in Seoul, she wanted to offer products that were full of sentiment and innovative in design, together with an experience that was personal and engaging, and most importantly to create a brand that is inclusive and empowering.
A decade later and Astrid & Miyu is internationally celebrated as being more than just a jewellery brand.
Our Mission:
More than just a jewellery brand, we are a movement on a mission to revolutionise the jewellery experience.
