Career Directions Ltd

Digital PR & Social Media Associate

Career Directions Ltd  •  Republic of Kenya (Onsite)  •  24 days ago
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Job Description


Role Overview
We are seeking a results-driven and highly motivated Digital Sales & Marketing Executive to lead our online sales growth. This role combines digital marketing, eCommerce management, and direct customer engagement to drive revenue through our online platforms.
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Key Responsibilities
- Manage and grow all company social media platforms (Facebook, Instagram, TikTok, etc.)
- Handle daily posting, content creation, and audience engagement
- Respond to customer inquiries promptly across all digital channels
- Convert online inquiries into actual sales
- Manage and update the company eCommerce website (products, pricing, promotions)
- Monitor online orders and ensure smooth fulfillment coordination
- Develop and execute digital marketing campaigns and promotions
- Analyze performance metrics and optimize campaigns for better results
- Maintain strong online customer relationships and brand reputation
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Benefits


Key Requirements
- Proven experience in digital marketing and online sales
- Strong understanding of social media platforms and trends
- Experience managing eCommerce platforms/websites
- Excellent communication and customer handling skills
- Sales-oriented mindset with ability to close deals
- Basic graphic design or content creation skills is an added advantage
- Self-driven, organized, and results-focused
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Key Performance Indicators (KPIs)
- Online sales revenue growth
- Customer response time and conversion rate
- Social media engagement and growth
- Website performance and order volumes
Career Directions Ltd

About Career Directions Ltd

CDL is a proactive Human Resource Management consultancy firm specializing in Strategic Labour Force Outsourcing, Recruitment, Training, Payroll Processing and Total Human Resource Management. Since 2003, we have been a one-stop shop for all HR related queries and support in and around East Africa. We champion best practice in Human Resource while going the extra mile to proactively address workers needs in order to achieve optimum productivity & profitability.

Our Mission

To support and contribute to our partners success while improving the lives'​ of the community.

Our Vision

To be a partner of choice in providing quality manpower outsourcing solutions.

Our Core Values

1.Professionalism: Conducting our business in the most professional way

2.Respect: Giving due respect to self and others and maintain the environment of teamwork and growth.

3.Passion: To be passionate in all we do.

4.Integrity: To act with honesty and integrity without compromising the truth.

Industry
HR & Recruiting
Company Size
51-200 employees
Headquarters
Nairobi, KE
Year Founded
2003
Website
cdl.africa
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