Location: Petaling Jaya, Selangor
Company: Nestlé Malaysia (Nespresso)
Full-time
Bachelor's Degree
3+ years of experience
Joining Nestlé means you are joining the largest Food and Beverage Company in the world. At our very core, we are a human environment – passionate people driven by the purpose of enhancing the quality of life and contributing to a healthier future.
As a Digital & Performance Marketing Specialist, you will be responsible for driving digital growth by developing and executing data driven performance marketing strategies that strengthen brand awareness, acquire new consumers, and enhance customer retention. Working closely with CRM, Commercial and regional teams, you will optimise the end to end digital consumer journey through integrated campaigns, audience insights and continuous performance optimisation to maximise return on investment.
Develops and executes integrated performance marketing strategies across digital channels including SEM, SEO, social media, programmatic, affiliate marketing, display advertising and retargeting.
Drives consumer acquisition and retention by delivering targeted campaigns that increase quality traffic to Nespresso's digital platforms.
Owns the digital path to purchase, optimising awareness, consideration and conversion throughout the consumer journey.
Collaborates with CRM, Commercial and regional teams to deliver seamless consumer experiences across paid, owned and lifecycle marketing channels.
Activates first party data to personalise communications and improve campaign performance across the customer lifecycle.
Manages digital campaigns from planning through execution, working closely with media and creative agencies to ensure timely delivery of high quality assets.
Implements global campaigns locally while ensuring alignment with brand guidelines, consumer experience standards and market requirements.
Monitors campaign performance, evaluates media effectiveness and provides actionable insights to optimise audience targeting, channel mix and return on investment.
Continuously tests, analyses and refines digital marketing initiatives using data driven insights and industry best practices.
Benchmarks local digital performance against global best practices and the competitive landscape to drive continuous improvement.
Bachelor's Degree in Marketing, Business Administration, Digital Marketing, Communications or a related discipline.
2–3 years of experience in digital acquisition or performance marketing, with hands on experience managing SEM, programmatic advertising, retargeting, custom audiences and paid digital campaigns.
Experience working with digital marketing platforms and technologies such as Google Ads, DSP, DMP, Display & Video 360 (DoubleClick), SEO and web analytics tools. Google Certification is an advantage.
Experience in brand management with the ability to balance brand building objectives alongside performance marketing outcomes.
Knowledge of CRM, customer lifecycle marketing and first party data activation to improve acquisition and retention strategies.
Experience in website management and optimisation is preferred.
Strong analytical skills with the ability to interpret campaign data, generate actionable insights and optimise marketing effectiveness.
Excellent stakeholder management and communication skills with experience working collaboratively across cross functional teams and external agencies.
Proactive, results driven and passionate about delivering exceptional digital consumer experiences
As the world’s largest food and beverage company we are driven by a simple aim: unlocking the power of food to enhance quality of life for everyone, today and for generations to come. To deliver on this, we serve with passion, with a spirit of excellence, offering products and services for all stages of life, every moment of the day, helping people care for themselves and their families. Our culture is based on our values rooted in respect: respect for ourselves, respect for others, respect for diversity and respect for the future.
We can trace our origin back to 1866, when the first European condensed milk factory was opened in Cham, Switzerland, by the Anglo-Swiss Condensed Milk Company. One year later, Henri Nestlé, a trained pharmacist, launched one of the world’s first prepared infant cereals ‘Farine lactée’ in Vevey, Switzerland.
Today, we employ around 273,000 people and have factories or operations in almost every country in the world. With our headquarters still based in the Swiss town of Vevey, we had sales of CHF 84.3 billion in 2020.
Our portfolio covers almost every food and beverage category – offering products and services for all stages of life, every moment of the day, helping people care for themselves and their families.
House rules: https://nes.tl/HouseRules
