Job Description

About Dentsu

Led by Dentsu Group Inc. (Tokyo: 4324; ISIN: JP3551520004), a pure holding company established on January 1, 2020, the Dentsu Group encompasses two operational networks: dentsu Japan network, which oversees Dentsu’s agency operations in Japan, and dentsu international, its international business headquarters in London, which oversees Dentsu’s agency operations outside of Japan.

With a strong presence in approximately 145 countries and regions across five continents and with 65,000 dedicated professionals, the Dentsu Group provides a comprehensive range of client-centric integrated communications, media and digital services through its five leadership brands—Carat, dentsu X, iProspect, Dentsu Creative, and Merkle—as well as through Dentsu Japan Network companies, including Dentsu Inc., the world’s largest single brand agency with a history of innovation. The Group is also active in the production and marketing of sports and entertainment content on a global scale.

www.dentsu.com

Job Title - Digital Partner

The purpose of this role is to develop detailed product strategy, high-level requirements and a product roadmap that serves as an input to the technology teams to develop and deliver the product.

Role Purpose

As a Digital Partner at Dentsu, you will serve as the strategic leader for digital transformation across a portfolio of key clients. You will drive end-to-end digital integration – across media, performance, commerce, martech, and data – ensuring our clients unlock growth and business value. This is a senior leadership role responsible for deepening client partnerships, leading digital innovation, and accelerating dentsu’s future-forward capabilities in the Vietnam market.

Key Responsibilities

• Client Leadership & Strategic Advisory
• Serve as the senior digital lead for key clients, offering strategic counsel across media, performance, and commerce.
• Build and maintain trusted relationships with senior client stakeholders, including C-level executives.
• Co-create long-term digital roadmaps with clients to drive innovation, efficiency, and measurable business outcomes.
• Digital Innovation & Integration
• Champion digital-first thinking across all media planning and activation efforts.
• Leverage Dentsu’s capabilities across performance, paid media, programming, content, and analytics to deliver integrated digital solutions.
• Stay ahead of digital trends and proactively introduce new tools, technologies, and best practices to clients.
• Team Leadership & Collaboration
• Partner closely with Practice Leads (Performance, Programmatic, Search, Strategy) and Brand Leaders (dentsu X, iProspect, Carat) to deliver high-impact work.
• Guide cross-functional teams to ensure digital workstreams are aligned with strategic goals and executed flawlessly.
• Mentor and grow internal talent, fostering a strong digital mindset within the broader team.
• Growth & Commercial Accountability
• Identify and drive opportunities for organic digital scope growth and upselling.
• Manage revenue forecasts and profitability for digital scopes within your client portfolio.
• Support new business development as a digital strategy lead in pitches and proposal development.

Qualifications & Experience

• 8–12 years’ experience in digital leadership roles, ideally within a media agency or consultancy.
• Strong understanding of digital media channels and platforms: performance marketing, search, programmatic, social, and ecommerce.
• Proven success in leading digital transformation projects or campaigns for major clients.
• Strong commercial acumen with experience in revenue growth, P&L oversight, and strategic planning.
• Excellent communication, leadership, and stakeholder engagement skills.
• Fluent in English; Vietnamese is a strong advantage.

Why Join Dentsu Vietnam?

• Lead digital transformation for top-tier brands across industries.
• Work in a collaborative, innovative, and fast-paced agency environment.
• Gain exposure to regional best practices, training, and a network of digital experts.
• Be part of a global agency group with a strong commitment to talent and growth.

Dentsu Values

Will live the dentsu 8 Ways at all times: We Dream Loud, We Inspire Change, We Team Without Limits, We All Lead, We Make It Real, We Climb High, We Choose Excitement, We Are A Force For Good

Inclusion and Diversity

We’re proud to be different and that starts with our people. We believe in equal opportunities for everyone. We won’t define people by their race, gender, sexual-orientation, age or disability. Individuality is what makes us great, we want everyone to bring their full self to work and create something amazing. That’s what we care about.

So, whether you’re joining us, or looking to move to a different part of the business, we work hard to make sure we create equal opportunities for everyone.

Keeping connected

Please visit our website to find out more and connect with us on social.

www.dentsu.com

*Please include an updated CV in your application.

**We regret that only short-listed candidates will be notified.

#LI-DNI

Location:

Ho Chi Minh City

Brand:

Carat

Time Type:

Full time

Contract Type:

Fixed Term Contract (Fixed Term)