Job Description

The Digital Optimization Lead is responsible for building and evolving Octus’ website optimization programs through analytics, experimentation, personalization, and marketing technology. This role owns website measurement, Google Tag Manager, lead capture operations, A/B testing, and personalization, ensuring every customer interaction is measurable, optimized, and aligned with business objectives.

Working closely with the Digital Marketing team and aligned to the overall website strategy, this individual uses data to identify opportunities, develop hypotheses and drive a continuous program of experimentation that improves engagement, conversion and pipeline contribution.

The ideal candidate is naturally curious, analytical and proactive. They don't wait for work to be assigned; they uncover opportunities, test ideas, measure results and continuously improve the digital customer experience.

Responsibilities

Digital Optimization:

• Build and continuously evolve the Octus.com website optimization program, maintaining a prioritized backlog of experimentation and personalization initiatives.

• Develop hypotheses, execute A/B tests and personalization campaigns, and measure business impact using VWO.

• Translate insights into recommendations and drive approved initiatives through execution.

• Leverage AI and emerging technologies to improve digital experience and marketing efficiency.

Analytics & Measurement:

• Own website analytics, dashboards, and reporting using GA4 and other digital analytics tools.

• Own Google Tag Manager and Google Analytics, ensuring accurate setup and maintenance of events, dimensions, segments and tags.

• Ensure the accuracy and integrity of website, campaign and conversion data.

Lead Capture & Marketing Technology:

• Own website forms and lead capture operations, ensuring that lead data flows accurately through marketing automation and CRM platforms.

• Monitor and improve form performance, lead routing and data quality.

• Support marketing technology enhancements that improve operational efficiency and measurement.

Requirements:

• 4–6 years of experience in digital optimization, conversion rate optimization (CRO), digital analytics and digital marketing within a B2B SaaS or enterprise environment.

• Fluent with A/B testing and personalization platforms such as VWO, Optimizely, Adobe Target or similar.

• Demonstrated expertise with Google Analytics 4, Google Tag Manager and digital measurement best practices.

• Confident developing hypotheses, designing experiments and using data to support optimization decisions.

• Experience managing website forms, lead capture and marketing technology integrations.

• Advanced experience of marketing automation platforms (Salesforce Marketing Account Engagement preferred).

• Effective collaborator with stakeholders ranging from Product Marketing, Growth Marketing, Corporate Marketing, Marketing Operations and others.

• Excellent analytical, organizational and project management skills.

• Demonstrable ability to independently prioritize work, manage multiple initiatives and drive projects through completion.

• Adept at leveraging AI tools to improve productivity, accelerate analysis and enhance decision-making.

What Success Looks Like:

In your first year, you will:

• Establish consistent experimentation and personalization cadence that delivers measurable business outcomes.

• Review & recommend optimizations to the analytics setup and develop measurement frameworks that enable better marketing decisions.

• Improve customer journeys through continuous, data-driven optimization.

• Ensure reliable lead capture, data quality and marketing measurement across the digital ecosystem.

• Leverage AI and marketing technology to increase efficiency and accelerate execution.

• Foster a culture of continuous optimization by turning customer insights into measurable business impact.