Boston Children's Hospital

Digital Mktg Spl/Srch Analyst

Boston Children's Hospital  •  Boston, MA (Hybrid)  •  1 day ago
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Job Description

Status

Full-Time

Standard Hours per Week

40

Job Posting Category

Marketing and Communications

Job Posting Description

Assist the Digital Experience and Marketing teams with digital optimization projects. Collaborate with marketing managers to reduce paid search spend when able. Conducting market research to create effective marketing strategies and increase conversion rates for paid and organic search, while fully utilizing search engine optimization techniques for all SEM activities. Promotes adoption of marketing reports, guides metric interpretation, conducts research, and develops strategies. Attending marketing meetings and training sessions, as well as analyzing and tracking online marketing metrics. Strategize SEM approach and execution/modification based on SEO Manager's insights to increase website traffic and reduce costs. Assist in analyzing competitor marketing campaigns to adopt successful strategies and provide insights to the marketing team to develop superior campaigns. Performing administrative tasks such as updating databases and spreadsheets. Become certified in SEO and Google Ads. Coordinating with the SEO/SEM Manager and Online Reputation Manager to schedule all digital marketing activities. Posting and optimizing content with extreme attention to detail. Conducting research on the latest market trends and keywords.

Office/Site Location

Boston

Regular, Temporary, Per Diem

Regular

Remote Eligibility

Part Remote/Hybrid

Pay Range

$58676.80-$93901.60 Annual

Boston Children's Hospital

About Boston Children's Hospital

Boston Children's Hospital is a 404-bed comprehensive center for pediatric health care. As one of the largest pediatric medical centers in the United States, Boston Children's offers a complete range of health care services for children from birth through 21 years of age. (Our services can begin interventions at 15 weeks gestation and in some situations we also treat adults.)

We have approximately 25,000 inpatient admissions each year and our 200+ specialized clinical programs schedule 557,000 visits annually. Last year, the hospital performed more than 26,500 surgical procedures and 214,000 radiological examinations.

Our team of physicians and nurses has been recognized by a number of independent organizations for overall excellence, and we're proud to share some notable examples with you here.

Industry
Healthcare & Social Services
Company Size
10,000+ employees
Headquarters
Boston, MA
Year Founded
1869
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