Job Description

Job Location: Bethesda, MD 20817
Salary Range: $75,000.00 - $85,000.00 SalaryFounded more than a century ago, Holton-Arms School encourages young women in grades 3-12 to approach the world with a thirst for challenge, unflinching curiosity, and a sense of responsibility to use what they learn for the greatest good. A nationally-recognized school that prioritizes purposeful connections, Holton is a vibrant place where both students and faculty are deeply engaged in the process of learning and bring tremendous spirit and passion to their work.
With a long legacy of excellence in educating girls, Holton provides students with time-tested and future-forward programming, preparing them for what the world needs next. The mission of the Holton-Arms School is to cultivate the unique potential of young women through the “education not only of the mind, but of the soul and spirit.” Founded in 1901 by two visionary women, Holton-Arms continues to cultivate a diverse, inclusive, and equitable school community; tend to the health and wellbeing of its members; and build a global curriculum that responds to the learners in its classrooms and the world around us.
The school’s aspirations and current program are rooted in Mrs. Holton’s founding vision: “My high hope is that they who enter through the ‘Open Door’ of Holton-Arms remember they felt, in the friendliness of a home, the urge to learn and the joy of overcoming obstacles as the way to happiness and the fullest life.” In this vibrant community committed to academic excellence, discovery, creativity, and joy, students are scholars, artists, and athletes who find their voices, take risks, learn from mistakes, pursue leadership opportunities, and build lifelong friendships. The school motto, Inveniam viam aut faciam (I will find a way or make one), exemplifies this spirit of agency and empowerment.
We seek applicants from diverse backgrounds, talents, and interests who share our passion for helping girls learn, grow, and thrive. Together, we are committed to cultivating the leaders of tomorrow who will make a positive impact on their communities and the world.

Position Summary
Holton-Arms seeks a Digital Media Specialist to join the School’s marketing and communications team. The successful candidate will work in a fast-paced, collaborative, and supportive environment.
Primary responsibilities include website management, digital platform oversight, data analytics, digital advertising, and market research analysis. The Digital Media Specialist will execute tactics that support Holton’s broader marketing and communications strategy, with a focus on digital performance, audience engagement, and data-informed decision-making.
The ideal candidate will be well-versed in website content management systems, digital advertising platforms, and analytics tools; possess strong analytical and research skills; and bring a strategic mindset to digital communications. This role works closely with the Director of Marketing and Communications and collaborates across the marketing and communications team to ensure the digital presence reflects the school’s mission, brand, and strategic priorities. They will also work in close partnership with the IT department to ensure all website platforms, integrations, tracking technologies, and third-party tools meet school standards for security, data privacy, accessibility, and system performance.
Responsibilities
- Website Management: Oversee the school's website, including day-to-day content updates, ongoing optimization, and website redesigns, ensuring the site reflects current brand standards, supports enrollment goals, and delivers an exceptional user experience for all audiences.
- - Maintain and update website content across all pages to ensure accuracy, consistency, and brand alignment
- - Collaborate with the marketing and communications team and design partners on site redesigns, additional pages, and website improvements
- - Monitor site performance and recommend enhancements based on user behavior and analytics
- Digital Platform Management: Manage and optimize the school's digital platform ecosystem, including but not limited to Niche, Finding Schools, Google Profile, SurveyMonkey, and YouTube, ensuring each channel is current, strategically aligned, and leveraged effectively to support communications and enrollment objectives.
- -  Maintain accurate and compelling school profiles across third-party platforms
- Analytics & Performance Reporting: Track and analyze key performance metrics across all digital channels — including website traffic via GA4, email open rates, social media engagement, and ad performance — translating data into actionable insights.
- - Build and maintain dashboards and regular reporting cadences for key digital metrics
- - Identify trends and make data-driven recommendations to optimize digital strategy
- Digital Advertising & Inbound Marketing: Manage paid digital advertising campaigns and oversee the technical execution of inbound marketing strategies, including campaign setup, audience targeting, performance monitoring, and optimization across platforms.
- - Execute and optimize paid campaigns across Google, Meta, and other relevant platforms
- - Support the technical setup and tracking of inbound marketing campaigns
- Market Research & Data Tracking: Conduct and synthesize market research to inform strategic decisions, tracking demographic trends, competitive positioning, and key performance indicators to keep the school's marketing efforts relevant and targeted.

Qualifications & Experience
- Bachelor’s degree in Computer Science, Web Development, Digital Marketing, or a related field.
- Proven professional experience in web management and digital strategy, preferably with experience in education.
- Understanding of CMS platforms, such as Finalsite and Student Information Systems, such as Veracross.
- Current knowledge of and ability to advise on digital marketing strategies, technologies, and tactics.
- Strong knowledge of digital marketing and Google Analytics.
- Exceptional attention to detail and strong organizational skills
- Graphic design experience a plus
Diversity, Equity, Inclusion and Belonging
Holton-Arms cherishes the uniqueness of each of our members, including current and former students, faculty, and staff. We seek to create an inclusive environment that sees, values, and supports diverse identities and experiences, cultivates engaging discourse, and empowers our students to be thriving members of the global community. At Holton-Arms, each of us is responsible for fostering an equitable, respectful, and just community.
Compensation and Benefits
The salary range for this position is $75,000 - $85,000 based on educational background and professional experience. Benefits include health insurance with a generous employer contribution to medical, dental, and vision; life and disability insurance; 403b retirement savings with an employer match and non-elective contribution; employee assistance program, tuition remission for eligible children; professional development opportunities; paid parental leave after one year of employment; paid vacation, sick and personal days; and lunch is provided on school days.
Application Details
To be considered for this position, candidates must submit a cover letter, resume, a work sample, and the names and contact information of three references (one of whom must be a current or most recent supervisor).