Job Description

Who We Are

We are DAC—the brand to local media agency dedicated to delivering transformative results. With our performance DNA and expertise spanning search, media planning and buying, SEO, creative production, data science and analytics, we combine the brightest minds with innovative technology to deliver seamless, forward-thinking strategies. Powered by our proprietary AI platform, industry-leading toolset, and creative ingenuity, we deliver integrated campaigns that engage customers at every touchpoint—from global audiences to individual store locations.

Responsibilities

• Become an expert in biddable paid media.

• Produce weekly/monthly reports, covering all paid media channels & performance data.

• Work collaboratively, coordinate and communicate with internal and external partners.

• Provide ongoing analysis and monitoring of paid search & display campaigns with an eye to proactivelyexpandingandimprovingcampaigns based on client business needs.

• Build, launch,optimizeandmaintainpaid search & display campaigns via Google Ads, Bing, YouTube, Facebook, Pinterest & other platforms.

• Conduct search ad copy & banner ad testing per best practice to drive performance improvements.

• Conductkeyword, placement & market research to make additions to new and existing campaigns.

• Perform necessary conversion tracking implementation withassistancefrom our Marketing Science team. Learn how to traffic campaigns through CM360. Understandinsand outs of Google Analytics.

• Perform QA on campaign set-up and post-campaign launch.

What you bring

• 2-4 years of hands-on experience managing paid search / paid social / display / video campaigns. Agency background in performance media preferred. Come to the interview prepared to talk about what you did to improve KPIs.

• Involvement in leading clientrelationship, contributing to strategy, and client presentations.

• Good communicationskills.Understanding ofhow to distill message to its key points. Ability to adaptmessagetoaudience

• Ability to master and usea 3rdparty bid management platforms (DoubleClick, Kenshoo, etc.).

• Demonstrateabilityto build campaign structures on Google and Microsoft Ads that follow client’s business needs and search best practice.

• Demonstrateabilityto pull reports and provide insights and observations on campaign performance ata high level

• Accurately track andmaintainbudgets across campaigns and on multiple search engines.

• Provide traffic and cost estimates.

• Create campaigns that encompass multiple locations / geos and lines of business.

• Demonstrateabilityto create campaigns that are mapped through to conversion focused landing pages that are highly relevant and built at scale.

• Provide in-depth optimization suggestions based on account performance.

• Perform ad copy testing.

• Perform testing against various ad extensions.

• In-depth knowledge of Google Ads and Microsoft Ads (Bing) features and how they can be effectively integrated into campaigns.

• Ability to download data into Excel, performVLookups, create Pivot Tables and charts. Solid understanding of how to visualize data for ease of comprehension.

• Most importantly, a sense of ownership over your managed campaigns. Attention to detail and diligence in execution.

What You’ll Get

• Professional Growth: work and train with the Best Team in Performance Marketing (PMA awards, 2024)
• Collaborative Culture: Be part of a global organization that values enthusiasm, execution, curiosity, and courage.
• A supportive, collaborative, and dynamic work environment with a strong team culture.
• Twice-yearly social events conceived and planned collaboratively by the team.
• Competitive Benefits:
  • Competitive salary and comprehensive private health insurance.
  • 25 days of annual leave, wellness initiatives and parental leave.
  • Pension scheme.
  • Opportunities for continued learning and professional development.