Job Description

Job Title: Global Performance Media Manager
Reports to: Global Digital Marketing Manager
Location: Kingston, UK

Term: Maternity Cover

About Pepsi Lipton

Pepsi Lipton – the global joint venture between PepsiCo and Unilever – is one of the top three ready to drink iced tea companies in the world. With market leading positions in North America and Europe and a presence in over 50 markets, the business is focused on accelerating growth in the RTD tea category. Operating as an autonomous organisation with its own leadership team, Pepsi Lipton offers agile roles, high visibility and strong exposure across the end to end business.

A core ambition of the JV is to make Lipton Ice Tea one of the top five most talked about beverage brands globally by 2027. The Global DigiHub plays a central role in this ambition, partnering with regional teams and agencies to deliver best in class digital activations, performance marketing and content amplification, driven by a strong test and learn culture and a focus on scaling social-first marketing globally.

Role Purpose

As Global Media Manager (Maternity Cover), you will play a critical role in shaping and delivering best in class media strategies that drive brand growth, penetration and commercial impact across markets. Sitting within the Global DigiHub, the role leads the end to end media agenda, from strategic planning through to execution, optimisation and measurement, ensuring maximum return on media investment.

The role requires a strong balance of strategic thinking and hands on activation. Through strong execution, performance focus and effective partnership, the Global Media Manager will act as the central media strategy orchestrator, driving cross-functional alignment across brand, insights, creative, social and agency partners.

Key Responsibilities

• Lead the global end to end media agenda, from strategy and planning through to activation, optimisation and measurement, ensuring strong ROI on media investment across markets.

• Define and uphold global media standards and governance, including planning frameworks, KPIs, tools, account structure and compliance, to ensure consistency and excellence across the JV.

• Drive market enablement and planning excellence by supporting local teams with insight led media strategies, channel mix recommendations, structured planning routines and clear alignment between global direction and local execution.

• Own the Global Paid Social programme, setting objectives, performance guardrails and best practices, and overseeing hub teams to deliver platform native, social first activation across priority markets.

• Embed a performance led, test and learn culture, driving optimisation across channels, scaling high performing tactics, and accelerating innovation across emerging platforms and new media environments to unlock incremental reach and impact.

• Lead media agency and partner relationships, ensuring clear briefing, aligned ways of working and consistent performance tracking across global and local agency teams.

• Own media investment management, including the Global DigiHub budget, ensuring robust forecasting, governance and collaboration with Finance to prioritise spend based on performance and strategic focus.

• Oversee brand owned media channels including Lipton.com website, ensuring site hygiene, effective content updates and alignment with media, brand and campaign activity.

Required Experience

• Experience in performance media, digital marketing or global media roles, ideally within FMCG, beverages or other high scale global brands.

• Proven experience leading multi market media strategies and managing significant budgets, with clear accountability for performance and ROI.

• Strong expertise across paid social and performance media, including Meta, TikTok and YouTube, with a solid grasp of full funnel strategy, media planning, activation and optimisation.

• Advanced understanding of media measurement and KPIs (e.g. reach, VTR, CPM, engagement, ROI), audience targeting and data driven decision making.

• A strategic yet hands on operator who is highly collaborative, influential with stakeholders and agencies, commercially focused, and comfortable operating at pace in a test and learn environment.

What we offer

Whilst the role is advertised on a full-time basis, we would be happy to discuss possible flexible working options and what this may look like for you. We strive to achieve a family-friendly and inclusive workplace and to, above all, create possibilities for all.

Diversity at Unilever is about inclusion, embracing differences, creating possibilities and growing together for better business performance. We embrace diversity in our workforce. This means giving full and fair consideration to all applicants and continuing development of all employees regardless of age, disability, gender reassignment, race, religion or belief, sex, sexual orientation, marriage and civil partnership, and pregnancy and maternity. We are also more than happy to provide reasonable adjustments during our application and interview process to enable you to be present your best self. To find out more, including about our Employee Resource Groups, please click here Equity, Diversity & Inclusion (unilever.com)