Job Description

We are looking for a strategic and performance-driven Digital Media Head to lead digital media planning, execution, optimization, and analytics across multiple campaigns and platforms.

This role will oversee full-funnel digital media strategies across paid social, search, display, video, programmatic, and other digital channels. The ideal candidate will have strong experience in media strategy, campaign performance, budget management, team leadership, and stakeholder management.

Key Responsibilities

• Lead the development and execution of digital media strategies aligned with business and campaign objectives.
• Oversee full-funnel media planning across awareness, consideration, conversion, retention, and performance campaigns.
• Manage paid media campaigns across platforms such as Meta, Google, TikTok, YouTube, Search, Display, Programmatic, and other relevant digital channels.
• Recommend channel mix, audience strategy, budget allocation, campaign structure, and measurement frameworks.
• Monitor campaign pacing, budget utilization, delivery quality, and overall performance.
• Lead campaign optimization initiatives including audience segmentation, bidding strategy, creative rotation, testing, and performance improvement.
• Analyze campaign results and translate data into clear insights, recommendations, and next-step strategies.
• Establish reporting standards, dashboards, and performance review cadences.
• Present campaign performance, insights, and recommendations to internal stakeholders or clients.
• Lead, coach, and mentor digital media planners, buyers, performance specialists, and analysts.
• Collaborate with account management, creative, strategy, analytics, and content teams to ensure integrated campaign delivery.
• Manage relationships with media vendors, platform partners, publishers, and technology providers.
• Support media proposals, strategic presentations, business development initiatives, and client pitches when needed.

Qualifications

• Bachelor's degree in Marketing, Advertising, Communications, Business, Digital Media, or a related field.
• At least 7–10 years of experience in digital media, performance marketing, media planning, or digital strategy.
• Experience in a media agency, digital agency, integrated marketing agency, or fast-paced brand environment is highly preferred.
• Proven experience leading paid media campaigns across major platforms such as Meta, Google, TikTok, YouTube, Search, Display, and Programmatic.
• Strong background in media strategy, budget management, campaign optimization, performance analysis, and digital reporting.
• Experience leading or mentoring digital media teams.
• Strong understanding of key digital media metrics such as ROAS, CPA, CAC, CPL, CPM, CPC, CTR, reach, frequency, conversion rate, and engagement.
• Proficient in Google Ads, Meta Ads Manager, GA4, Google Tag Manager, Looker Studio, Excel, and other digital reporting tools.
• Familiarity with DV360, CM360, programmatic buying platforms, or advanced digital measurement tools is an advantage.
• Relevant certifications such as Google Ads, Google Analytics, Meta Blueprint, or Programmatic certifications are an advantage.
• Strong analytical, communication, presentation, stakeholder management, and leadership skills.

Key Performance Indicators

• Campaign performance against agreed KPIs such as ROAS, CPA, CAC, CPL, CTR, conversion rate, reach, engagement, and revenue contribution.
• Accuracy and timeliness of campaign launches, optimizations, reports, and performance reviews.
• Media budget efficiency, pacing accuracy, and optimization effectiveness.
• Client or stakeholder satisfaction based on quality of strategic recommendations, communication, and delivery.
• Team productivity, capability development, and quality of media planning and reporting outputs.