Perfetti Van Melle

Digital Media Executive

Perfetti Van Melle  •  Onsite  •  16 days ago
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Job Description

Selection communication & design is part of Perfetti Van Melle - a global confectionary company and makers of global product brands: Vigorsol, Daygum Vivident, Big Babol, Brooklyn, Golia, Chupa Chups, Fruittella, Mentos, Goleador are in the hearts, homes and pockets of millions of consumers of every generation. We at Selection put a lot of passion, competence and spirit of innovation into making them attractive for the consumers. We are currently seeking for Brand and Data Activation Executive who will support the Planner in the management and optimization of integrated digital campaigns, contributing to the activation of media, influencer and CRM strategies.
The role involves hands-on involvement in cross‑channel projects, with increasing exposure to data‑driven dynamics and coordination across multiple internal stakeholders.

Main Activities & Responsibilities

  • Support in the planning and activation of cross‑platform digital campaigns (DV360, Meta, TikTok, Amazon DSP);
  • Operational management of campaigns: booking, budget monitoring, spend control and support with invoicing;
  • Daily performance monitoring and support to optimization activities;
  • Data analysis and production of periodic reporting;
  • Preparation of presentations (PowerPoint) for internal stakeholders and international teamsUpdating operational documents and tracking tools;
  • Collaboration with internal teams (marketing, account, creative);
  • Support in the planning and management of creator campaigns, both for brand initiatives and specific activations;
  • Operational coordination with influencer teams and performance monitoring;
  • Contribution to the integration between media campaigns and data activation strategies.

Qualifications

  • 2 years of experience in digital media/advertising;
  • Hands-on knowledge of DV360, Meta (Facebook Business Manager), TikTok Ads Manager and Amazon DSP;
    Experience or exposure to influencer marketing projects;
  • Familiarity with CRM frameworks and data activation strategies;
  • Excellent proficiency in Excel and PowerPoint;
  • Fluent English;
  • Strong interest in the digital and communication industry;
  • Analytical and well‑organized mindset.
Perfetti Van Melle

About Perfetti Van Melle

Perfetti Van Melle is a privately owned company, producing and distributing candies and chewing gums in more than 150 countries worldwide.

Employing over 17.000 people and operating 37 companies throughout the world, Perfetti Van Melle has a true global reach: it is present in the Asia Pacific Region, Europe, Middle East, Africa and the Americas

The industrial adventure of Perfetti Van Melle began many years ago, but it was in March 2001 that the current Group was set up through the merger of Perfetti Spa and Van Melle N.V. In July 2006 the Group acquired the Spanish company Chupa Chups S.A., famous all over the world for its lollypops.

Our brands convey the passion we have for our products. We continuously explore new ways of doing things and innovative ideas that will inspire and delight our consumers worldwide. Our global brands Mentos, Chupa Chups, Alpenliebe gratify, refresh, inspire consumers of all ages around the globe. Other brands are extremely popular in regional markets with innovative tastes that match local preferences.

Industry
Food & Beverage
Company Size
10,000+ employees
Headquarters
SCHIPHOL OOST, NL
Year Founded
2001
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