Job Description

Job Location BC1 - Carpinteria, CA 93013 Salary Range $68,640.00 - $99,500.00 Salary Job Category Marketing

BEGA North America’s Marketing Communications team is poised to redefine B2B digital marketing. With a focus on customer-centricity, creativity, and measurable results, we aim to lead the industry through innovative strategies, compelling storytelling, and cutting-edge technology. Our goal is not just to adapt to the digital age but to set the standard for excellence in B2B marketing, driving growth and success for our clients, partners, and team alike. The Digital Marketing & Web Specialist plays a key role in BEGA’s Marketing Communications team, ensuring that our digital presence reflects the quality, innovation, and customer focus of our brand. This role involves overseeing the execution of digital campaigns, managing social media presence, and collaborating with cross-functional teams to align digital efforts with overall business objectives. This person should possess a solid understanding of various digital channels, strong analytical skills, and a proven track record in digital marketing. With a focus on results-driven initiatives, the Digital Marketing & Web Specialist will contribute to the growth and success of the organization through strategic and impactful digital marketing efforts.

What You Will Do

• Website Management – Maintain, update, and optimize website content, ensuring accuracy, functionality, and alignment with brand standards. Coordinate with product, marketing, and IT teams to manage new product launches, content updates, and technical enhancements.
• Digital Campaign Execution – Support email, paid media, and content marketing campaigns in collaboration with sales and marketing teams by building assets, coordinating schedules, deploying campaigns, and tracking results, ensuring a cohesive and effective marketing approach.
• Content Publishing – Create, publish, and optimize digital content, including landing pages, blog posts, and other web content to improve customer experience and SEO performance.
• Social Media Support – Manage the company’s presence on social media platforms: develop and publish content, monitor engagement, and report on performance.
• Analytics & Reporting – Use tools such as Google Analytics and similar platforms to monitor web and campaign performance. Provide regular reports with insights and recommendations for improvement.
• E-commerce & Online Sales Support – Maintain online sales channels and support digital commerce initiatives to enhance customer experience and drive growth.
• Cross-Team Collaboration – Partner with marketing, sales, product, and IT teams to ensure digital efforts align with overall business objectives.

Qualifications

Knowledge & Experience

• Successful completion of a bachelor’s degree in sales, marketing, business, or related field preferred.
• 2–4 years of experience in digital marketing, website management, or related field, experience in the lighting industry is a plus.
• Proficiency with CMS platforms (WordPress or similar), Google Analytics, SEO best practices, and marketing automation tools.
• Familiarity with email marketing platforms and CRM systems, knowledge of Salesforce Account Engagement is a plus.
• Experience with basic HTML/CSS, Adobe suite, photo and video editing tools, and content publishing is a plus.
• Strong organizational skills, attention to detail, and ability to manage multiple projects simultaneously.
• A collaborative mindset with strong communication skills.

Performance Measurements

• Demonstrate a high standard of work ethic, professionalism, punctuality, and reliability.
• Challenge the process! Evaluate, promote, and support continuous improvement every day.
• Act with respect, integrity, ownership, and accountability at all times… BEGA’s pillars of leadership.
• Support digital campaigns that meet defined KPIs and provide actionable insights through reporting and analytics.

Position Dimensions

• Full-time, hybrid position at BEGA North America’s Carpinteria, CA headquarters preferred – will consider candidates local to the Broomfield, CO campus as well.
• Minimal travel may be required for training, team meetings, or trade events.