Job Description

Digital Marketing US 海外数字营销（美国）

Hangzhou

Experienced

Full-time

Responsibilities

1. Responsible for planning and executing digital marketing campaigns in the US market, covering overseas influencer marketing, social media communication, viral marketing, and integrated online and offline communication. 2. Plan marketing activities with creative and viral potential, combining social media hotspots, influencer collaborations, community communication, and other methods to enhance brand influence, natural exposure, and user growth. 3. Independently responsible for overseas KOL/Influencer Marketing, including talent mining, screening, invitation, business negotiation, content co creation, cooperation execution, and effectiveness review. 4. Responsible for marketing activities on overseas social media platforms such as Twitter and Instagram, understanding the content ecology, user behavior, and communication mechanisms of platforms such as TikTok, YouTube, and LinkedIn. 5. Plan and execute integrated online and offline marketing projects, including product launches, brand collaborations, community events, and industry exhibitions, coordinate influencers, partners, and community resources, and expand communication effectiveness. 6. Track core indicators such as exposure, interaction, conversion, and ROI of marketing activities, and continuously optimize communication strategies, channel combinations, and marketing effectiveness through data analysis. 7. Research the competitive dynamics, marketing trends, popular content, and target users in the fields of AI, 3D, gaming, and creator tools, and explore new opportunities for creative communication. 8. Proficient in using AI tools to assist in marketing creativity, content production, market research, data analysis, and marketing workflow, improving work efficiency. 1. 负责美国市场数字营销 Campaign 的策划与执行，覆盖海外达人营销、社交媒体传播、病毒式营销及线上线下整合传播。 2. 策划具有创意和病毒式传播潜力的营销活动，结合社交媒体热点、达人合作、社区传播等方式，提升品牌影响力、自然曝光及用户增长。 3. 独立负责海外 KOL / Influencer Marketing，包括达人挖掘、筛选、邀约、商务谈判、内容共创、合作执行及效果复盘。 4. 负责 X (Twitter)、Instagram 等海外社交媒体平台的营销活动，了解 TikTok、YouTube、LinkedIn 等平台的内容生态、用户行为及传播机制。 5. 策划和执行线上线下整合营销项目，包括产品发布、品牌联动、社区活动及行业展会等，协调达人、合作伙伴及社区资源，扩大传播效果。 6. 跟踪营销活动的曝光、互动、转化及 ROI 等核心指标，通过数据分析持续优化传播策略、渠道组合及营销效果。 7. 研究 AI、3D、游戏及创作者工具等领域的竞品动态、营销趋势、爆款内容及目标用户，挖掘新的创意传播机会。 8. 熟练运用 AI 工具辅助营销创意、内容生产、市场调研、数据分析及营销工作流程，提高工作效率。

Qualifications

1. 2-5 years of work experience in digital marketing, with practical experience in overseas influencer marketing, social media marketing, integrated marketing, or brand campaigns. 2. Have experience in overseas KOL/Influencer Marketing projects, familiar with influencer screening, collaboration negotiations, content co creation, and communication effectiveness evaluation, and have independent experience in leading complete influencer campaigns. 3. Have practical marketing experience on overseas social media platforms such as Twitter and Instagram, familiar with overseas social media ecology, content trends, communication mechanisms, and user culture. 4. Possess strong creative planning and campaign execution abilities, with successful cases of viral dissemination, viral marketing, social media campaigns, or product launches. 5. Understand the online and offline integrated marketing logic, be able to coordinate talent, community, brand partners and offline activity resources, and achieve multi-channel collaborative communication. 6. Possess good data analysis skills, familiar with marketing effectiveness evaluation indicators, and able to optimize marketing strategies based on exposure, interaction, conversion, and ROI data. 7. Possess excellent communication, coordination, project management, and execution skills, able to independently promote complete marketing projects from creative planning to final implementation. 8. Skilled in using AI tools, highly motivated and creative, and sensitive to overseas social media trends, Internet culture and emerging technologies. bonus point 1. Work experience in overseas marketing agencies, technology companies, or global brands. 2. Familiar with fields such as AI, gaming, 3D, design tools, or creator economics. 3. There are successful viral campaigns, KOL collaborations, or integrated online and offline marketing cases that can be showcased, clearly demonstrating individual contributions, communication effectiveness, and business results. 4. There are overseas creators, media, communities, or brand cooperation resources that can quickly carry out market cooperation. 1. 2–5 年数字营销相关工作经验，有海外达人营销、社交媒体营销、整合营销或品牌 Campaign 实操经验。 2. 具备海外 KOL / Influencer Marketing 项目经验，熟悉达人筛选、合作谈判、内容共创及传播效果评估，有独立负责完整达人 Campaign 的经验。 3. 具备 X (Twitter)、Instagram 等海外社交平台的实际营销经验，熟悉海外社交媒体生态、内容趋势、传播机制及用户文化。 4. 具有较强的创意策划和 Campaign 执行能力，有病毒式传播、爆款营销、社交媒体 Campaign 或产品 Launch 的成功案例。 5. 理解线上线下整合营销逻辑，能够协调达人、社区、品牌合作伙伴及线下活动资源，实现多渠道协同传播。 6. 具备良好的数据分析能力，熟悉营销效果评估指标，能够根据曝光、互动、转化和 ROI 等数据优化营销策略。 7. 具备优秀的沟通协调、项目管理及执行能力，能够独立推进从创意策划到最终落地的完整营销项目。 8. 熟练使用 AI 工具，主动性强，富有创造力，对海外社交媒体趋势、互联网文化和新兴技术保持敏感。 加分项 1. 有海外 Marketing Agency、科技公司或全球化品牌的工作经验。 2. 熟悉 AI、游戏、3D、设计工具或创作者经济等领域。 3. 有可展示的成功 Viral Campaign、KOL 合作或线上线下整合营销案例，能够清晰说明个人贡献、传播效果及业务成果。 4. 有海外创作者、媒体、社区或品牌合作资源，能够快速开展市场合作。

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