Job Description

• Monitor and document business development and marketing initiatives, highlighting key outcomes and successes.
• Plan and execute digital content strategies that align with firm goals, incorporate competitor analysis, and enhance brand visibility.
• Manage and maintain website content to ensure accuracy, relevance, and consistency with branding and style guidelines.
• Regularly update attorney biographies, practice area pages, and other firmographic content in line with SEO best practices, including keyword optimization, metadata, and tagging.
• Enter new litigation matters into the firm’s web-based database and create or update content for use in marketing materials and the firm website.
• Design visually engaging, branded graphics for digital advertising and email campaigns using tools such as Canva.
• Conduct keyword research and leverage AI tools to inform SEO strategy and content development.
• Utilize analytics platforms to track website performance metrics such as traffic, bounce rates, and user engagement; provide actionable insights to guide strategy.
• Recommend and implement website enhancements to improve user experience and overall site functionality.
• Publish media coverage, press releases, and thought leadership articles to the firm’s website and disseminate through targeted email campaigns.
• Analyze the effectiveness of digital marketing campaigns and website activity to ensure continuous improvement and strategic alignment.
• Collaborate with attorneys and staff to maintain contact databases; assist with CRM system research and evaluation for potential future implementation.
• Provide support for additional marketing projects and initiatives as needed beyond core responsibilities.

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• 3–5 years of experience in a marketing or technology-focused role within a law firm or comparable professional services environment.
• Strong technical proficiency in Microsoft Office applications.
• Willingness to learn and work with legal marketing tools such as Canva, InfoDash, WordPress, Constant Contact, Lex Machina, and iManage.
• Excellent written, verbal, and interpersonal communication skills.
• Proven ability to manage multiple projects simultaneously and meet tight deadlines while maintaining attention to detail.
• Team-oriented, collaborative, and outgoing mindset, with a proactive and adaptable approach to problem-solving.

• May be tasked with lifting, carrying, pushing or pulling up to 25 lbs., if able to do so.
• Must be able to sit for prolonged periods of time and walk/stand for moderate periods of time.
• Must be able to bend at the knees and waist frequently
• Must be able to repetitively use a telephone and a computer mouse and keyboard.