Johnson Health Tech is one of the world’s largest and fastest-growing fitness equipment manufacturers, delivering innovative solutions that help people live healthier lives. Through our award-winning portfolio of commercial and residential brands, we serve customers in more than 60 countries worldwide.
To delight and excite our customers through truly innovative products, unsurpassed quality, and best-in-class customer experience provided by a world-class organization.
The Digital Marketing Strategist supports and executes a wide range of digital marketing initiatives with a strong emphasis on content strategy that improves visibility, engagement, and conversion. This role shapes and activates keyword-informed website and landing page content, supports email and campaign initiatives, and drives day-to-day social strategy and publishing to strengthen our digital footprint.
Working closely with brand stakeholders, creative and web partners, and international teams, this position coordinates and implements localized and translated content updates using our CMS, maintains digital content calendars, and helps deliver high-quality digital launches and optimizations across web, email, and social channels. This role also tracks and interprets key performance metrics (web and social) to surface insights and recommendations that guide ongoing improvements.
This is a non-supervisory, hands-on role that blends strategic planning with execution and continuous optimization across core digital marketing platforms and tools.
Content Strategy and Website Optimization
Digital Campaign and Email Support
Social Strategy and Community Engagement
B2B Influencer and Partner Collaboration (as needed)
Analytics, Reporting, and Continuous Improvement
Additional
Other Requirements:
This position will require working on-site. The employee must be able to maintain concentration in a variety of work environments and sustain attention to detail while managing multiple priorities. The position requires the ability to reason, analyze information, and make sound decisions promptly. The employee must also be capable of working both independently and collaboratively, interacting professionally with colleagues, leadership, and external partners. While performing the duties of this position, the employee is regularly required to sit for extended periods of time; use hands and fingers to operate a computer keyboard, mouse, telephone, and other standard office equipment; and communicate effectively both verbally and in writing. The employee must be able to view and read information on a computer monitor, perform tasks requiring close vision, and adjust focus as needed. The employee is occasionally required to stand, walk, reach, bend, stoop, kneel, crouch, or otherwise move about the workplace to access files, supplies, equipment, or work areas. Repetitive use of the hands, wrists, and fingers is required for keyboarding and other administrative or clerical duties. The employee must occasionally lift, carry, push, or pull items weighing up to 20 pounds.
Equal Opportunity Employer, including Protected Veterans and Individuals with Disabilities
Johnson Health Tech is among the world’s largest and fastest-growing fitness equipment manufacturers and is home to some of the most respected brands in the fitness industry, including Matrix, Vision and Horizon. The company manufactures a wide assortment of fitness equipment for both commercial and residential use, including treadmills, elliptical trainers, exercise bikes, and strength training equipment.
