Job Description

Sense the power of light

The ams OSRAM Group is a global leader in innovative light and sensor solutions. With more than 110 years of industry experience, we combine engineering excellence and global manufacturing with a passion for cutting-edge innovation enabling transformative advancements in the automotive, industrial, medical, and consumer industries. “Sense the power of light” – our success is based on the deep understanding of the potential of light and distinct portfolio of emitter and sensor technologies. Around 19,700 employees worldwide drive innovations alongside societal megatrends. Find out more about us on https://ams-osram.com

The ams OSRAM Opto Semiconductors business offers high-performance opto semiconductor components and in-depth support for state-of-the-art system solutions based on innovative semiconductor light sources. The Business Unit can look back on almost fifty years of production and development expertise.

Your new responsibilities

The Senior Specialist, Marketing Campaign Journey Builder is responsible for designing, executing, and optimizing customer journeys using marketing automation platforms (SFDC Marketing Cloud). This role combines strong marketing technology expertise, analytical skills, and cross-functional coordination to ensure effective campaign performance and smooth product launch execution.

The ideal candidate is both data-driven and collaborative, capable of translating campaign strategies into automated journeys while also managing stakeholders across the organization to meet product launch timelines.

Responsibilities

1. Journey & Campaign Development

• Build, deploy, and maintain automated customer journeys using marketing automation tools (e.g., Salesforce Marketing Cloud).

• Translate campaign briefs into structured workflows with clear triggers, logic, and personalization rules.

• Ensure journeys are aligned with overall marketing strategies and target audience segments.

• Analyze campaign performance, generate insights, and recommend improvements.

2. Performance Analytics & Optimization

• Track and analyze campaign performance metrics, including engagement, conversion, bounce rates, and ROI.

• Interpret data to identify opportunities for improvement in journey design and targeting.

• Prepare performance dashboards and insights reports for campaign managers and leadership.

• Implement A/B testing and continuous optimization strategies.

3. Product Launch Coordination

• Support campaign managers in coordinating cross-functional activities for product launches involving Product Managers, Distribution, Campaign Managers, and Product Marketing teams.

• Maintain and manage the product launch checklist to ensure:

  • Timely completion of tasks

  • Alignment across teams

  • Accurate status tracking

  • Smooth execution of product launch milestones

• Schedule & facilitate regular check-in meetings and updates on progress.

4. Cross-Functional Collaboration

• Serve as a central communication point between marketing, product, and distribution teams.

• Ensure all stakeholders have the necessary information and assets for campaign and launch execution.

• Proactively identify bottlenecks and coordinate resolutions.

What we look for

• Strong hands-on experience with marketing automation platforms (especially Journey Builder-type tools).

• Solid understanding of segmentation, lead nurturing, email marketing best practices, and personalization logic.

• Proficient in marketing analytics and data interpretation.

• Ability to build meaningful dashboards and reports (Excel, BI tools, Marketing Cloud Analytics, etc.)

• Excellent project management and coordination abilities.

• Strong communication and stakeholder management skills.

• Able to manage multiple tasks and deadlines simultaneously.

• Detail-oriented with a proactive problem-solving mindset.

• 3–5+ years of experience in marketing automation, CRM operations, or campaign management.

• Strong analytical skills with experience in dashboards and campaign metrics.

• Hands-on experience with journey-building platforms (Salesforce Marketing Cloud)

• Experience working in a global or regional marketing environment is preferred.

• Able to collaborate effectively across cultures, regions, and time zones.

• Language proficiency: Fluent in English and Chinese (spoken and written).

Please contact Masturah Abdul Gafoor for further information via MASTURAH.ABDULGAFOOR@AMS-OSRAM.COM or +60 (4) 6888021