The Staff Pad

Digital Marketing Specialist - Security Equipment

The Staff Pad  •  United States (Onsite)  •  2 hours ago
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Job Description


The Staff Pad has partnered with a premier wholesale
distributor of electronic security & low-voltage solutions, located in St.
Louis, MO, and we are seeking a Digital Marketing Specialist to lead and
execute the company’s digital marketing initiatives.


This role supports customer engagement, lead
generation, and revenue growth while providing dedicated day-to-day digital
marketing ownership without requiring eCommerce administration or advanced IT
responsibilities.


What You'll Do


Reporting to the Manager - Marketing, this hands-on
role combines creative execution with data-driven decision-making to strengthen
customer engagement and support the company’s transition to digital-first
customer experience.


Digital Campaign Execution


  • Execute email marketing campaigns,
    promotions, and weekly digital flyer communications

  • Build, schedule, and optimize
    campaigns in HubSpot

  • Coordinate digital marketing
    calendars aligned with vendor promotions and company initiatives

  • Ensure campaigns launch accurately
    and on schedule

  • Maintain consistent brand messaging
    across digital channels


Social Media, Content & Lead Generation


  • Manage social media channels,
    including LinkedIn and Facebook

  • Create and schedule content for
    promotions, events, and brand awareness

  • Support CRM lead capture,
    segmentation, and marketing automation workflows

  • Assist with customer nurturing
    campaigns and MQL generation

  • Collaborate with sales teams and
    vendors on co-marketing initiatives


Analytics, SEO & Performance


  • Monitor campaign performance using
    Google Analytics and platform reporting tools

  • Track KPIs including open rates,
    click-through rates, engagement, MQL contribution, and conversions

  • Support SEO initiatives - keyword
    research, content optimization, and landing page enhancements

  • Identify opportunities to improve
    digital engagement and campaign performance based on data

  • Develop and maintain marketing
    dashboards for leadership review


Data, Tools & Stewardship


  • Maintain CRM data quality including
    contact accuracy, segmentation hygiene, and list management

  • Coordinate digital assets and
    content with graphic design and marketing teams

  • Stay current on digital marketing
    trends and emerging technologies

  • Support adoption and utilization of
    marketing platforms such as HubSpot, Google Analytics, and D365 Marketing


What We Are Looking For


Qualifications


Required


  • Bachelor’s degree in Marketing,
    Communications, Digital Media, Business, or a related field preferred

  • 3–5 years of experience in digital
    marketing, marketing coordination, or a related field

  • Hands-on experience with email
    marketing and marketing automation (HubSpot preferred)

  • Experience managing business social
    media channels, including LinkedIn and Facebook

  • Working knowledge of SEO and Google
    Analytics

  • Strong written and verbal
    communication skills

  • Occasional routine physical
    activity (walk, sit bend etc) and the ability to lift up to 25 pounds.

  • Visual acuity, depth perception,
    and focus adjustment to perform job duties


Preferred


  • B2B marketing experience

  • CRM experience with platforms such
    as HubSpot, D365, or Salesforce

  • Experience with Adobe Creative
    Suite, Canva, or similar design tools

  • Familiarity with website content
    management systems and eCommerce platforms

  • Experience with Google Ads or paid
    social campaigns

  • Background in distribution, supply
    chain, or specialty B2B industries


Skills & Attributes


  • Detail-oriented with a strong focus
    on accuracy and consistency

  • Highly organized and able to manage
    multiple priorities

  • Self-motivated, dependable, and
    able to work independently

  • Adaptable and confident in making
    decisions & adjusting priorities as needed

  • Professional, respectful, and
    collaborative in all communications

  • Thrives in a fast-paced environment
    while maintaining quality

  • Committed to delivering
    high-quality work with strong follow-through

  • Calm under pressure and
    results-oriented


If you are a results-driven digital marketer who
enjoys combining creativity with analytics to drive business growth, we
encourage you to apply today!

The Staff Pad

About The Staff Pad

The Staff Pad is a subscription-based, full service recruitment agency, supplying quality candidates into businesses across the United States at up to 68% less cost than traditional agencies.

Industry
HR & Recruiting
Company Size
11-50 employees
Headquarters
Dallas, TX
Year Founded
2020
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