The Staff Pad has partnered with a premier wholesale
distributor of electronic security & low-voltage solutions, located in St.
Louis, MO, and we are seeking a Digital Marketing Specialist to lead and
execute the company’s digital marketing initiatives.
This role supports customer engagement, lead
generation, and revenue growth while providing dedicated day-to-day digital
marketing ownership without requiring eCommerce administration or advanced IT
responsibilities.
What You'll Do
Reporting to the Manager - Marketing, this hands-on
role combines creative execution with data-driven decision-making to strengthen
customer engagement and support the company’s transition to digital-first
customer experience.
Digital Campaign Execution
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Execute email marketing campaigns,
promotions, and weekly digital flyer communications
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Build, schedule, and optimize
campaigns in HubSpot
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Coordinate digital marketing
calendars aligned with vendor promotions and company initiatives
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Ensure campaigns launch accurately
and on schedule
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Maintain consistent brand messaging
across digital channels
Social Media, Content & Lead Generation
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Manage social media channels,
including LinkedIn and Facebook
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Create and schedule content for
promotions, events, and brand awareness
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Support CRM lead capture,
segmentation, and marketing automation workflows
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Assist with customer nurturing
campaigns and MQL generation
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Collaborate with sales teams and
vendors on co-marketing initiatives
Analytics, SEO & Performance
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Monitor campaign performance using
Google Analytics and platform reporting tools
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Track KPIs including open rates,
click-through rates, engagement, MQL contribution, and conversions
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Support SEO initiatives - keyword
research, content optimization, and landing page enhancements
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Identify opportunities to improve
digital engagement and campaign performance based on data
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Develop and maintain marketing
dashboards for leadership review
Data, Tools & Stewardship
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Maintain CRM data quality including
contact accuracy, segmentation hygiene, and list management
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Coordinate digital assets and
content with graphic design and marketing teams
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Stay current on digital marketing
trends and emerging technologies
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Support adoption and utilization of
marketing platforms such as HubSpot, Google Analytics, and D365 Marketing
What We Are Looking For
Qualifications
Required
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Bachelor’s degree in Marketing,
Communications, Digital Media, Business, or a related field preferred
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3–5 years of experience in digital
marketing, marketing coordination, or a related field
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Hands-on experience with email
marketing and marketing automation (HubSpot preferred)
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Experience managing business social
media channels, including LinkedIn and Facebook
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Working knowledge of SEO and Google
Analytics
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Strong written and verbal
communication skills
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Occasional routine physical
activity (walk, sit bend etc) and the ability to lift up to 25 pounds.
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Visual acuity, depth perception,
and focus adjustment to perform job duties
Preferred
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B2B marketing experience
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CRM experience with platforms such
as HubSpot, D365, or Salesforce
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Experience with Adobe Creative
Suite, Canva, or similar design tools
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Familiarity with website content
management systems and eCommerce platforms
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Experience with Google Ads or paid
social campaigns
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Background in distribution, supply
chain, or specialty B2B industries
Skills & Attributes
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Detail-oriented with a strong focus
on accuracy and consistency
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Highly organized and able to manage
multiple priorities
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Self-motivated, dependable, and
able to work independently
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Adaptable and confident in making
decisions & adjusting priorities as needed
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Professional, respectful, and
collaborative in all communications
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Thrives in a fast-paced environment
while maintaining quality
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Committed to delivering
high-quality work with strong follow-through
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Calm under pressure and
results-oriented
If you are a results-driven digital marketer who
enjoys combining creativity with analytics to drive business growth, we
encourage you to apply today!