Shore360 is a 100% Australian-owned BP firm based in the Philippines, providing customized staffing and administrative support for international companies, handling recruitment, HR, IT, and office facilities so clients can focus on core business, offering transparent pricing, dedicated teams, and flexible setups.
About the client
Monarch Mental Health Group (MMHG) is committed to identifying optimal treatments or treatment combinations and defining protocols necessary to help more people recover from mental health conditions. We are a rapidly growing innovative company offering TGA-approved medical device-based treatments as an alternative to traditional medications for the treatment of depression, anxiety and other related conditions.
Monarch Mental Health Group (MMHG) is a psychiatrist- led Australian mental health provider offering early access to innovative next step treatments for depression, anxiety, and other related conditions. MMHG is dynamic and unique in the field of psychiatry.
Our business is reliant on patients and families who contact us directly and key mental health GPs and psychiatrists who help support and educate patients in the use of innovative therapies for the treatment if mental health conditions. Our core values include Care – we care about patients and provide a positive treatment experience. We care about healthcare providers and the resources they need to achieve better outcomes for their patients. We care about our team of mental health specialists and clinicians and providing them with the support they need to achieve professional fulfillment in delivering care to our patients. Question – we continually question whether we can do more and whether we can do better to help patients. Impact – we make an impact by improving outcomes for people with mental health conditions through innovative treatments and care.
Monarch Mental Health Group (MMHG) is committed to improving treatment outcomes for depression, anxiety, and related conditions in Australia.
Position Summary
Monarch Mental Health Group is seeking an experienced Registered Nurse with Digital Marketing expertise to support patient growth, referral development, and marketing operations across Australia.
This unique hybrid role combines clinical knowledge with digital marketing execution.
The successful candidate will leverage their healthcare background to create clinically accurate content, manage digital campaigns, engage referrers, nurture leads, and optimise patient acquisition pathways using platforms such as LinkedIn, Facebook, HubSpot, HealthLink, EDM systems, and CRM platforms.
The role is ideal for a nurse who understands healthcare communication and can translate complex clinical information into engaging, compliant, patient-centred marketing campaigns.
Key Responsibilities
Digital Marketing
LinkedIn Marketing
Manage Monarch's LinkedIn presence and company page.
Develop and schedule content targeting:
GPs
Psychiatrists
Psychologists
Allied Health Providers
DVA providers
Workers Compensation stakeholders
Build and expand professional referral networks
Track engagement and referral conversion metrics.
Support recruitment and employer branding initiatives.
Facebook & Social Media
Create and schedule engaging social media content.
Manage paid and organic Facebook campaigns.
Monitor comments, messages, and community engagement.
Develop educational mental health content.
Promote clinic openings, new services, and patient success stories (where appropriate and compliant).
Email Marketing & EDM Campaigns
Develop and execute EDM campaigns via HubSpot or equivalent platforms
Create:
GP newsletters
VMO newsletters
Patient nurture campaigns
Referral partner communications
Segment audiences for targeted communications.
Monitor opens, clicks, conversions, and engagement metrics.
HubSpot CRM Management
Manage contacts, lead nurturing workflows, and automation.
Build marketing funnels and customer journeys.
Design and optimise automated communications.
Monitor and improve lead conversion rates.
Produce performance reports and dashboards.
Website & Content Marketing
Create SEO-optimised content for Monarch websites.
Publish blogs, articles, service pages, and educational content.
Support local SEO initiatives.
Maintain website content and service information.
Coordinate with clinical teams to ensure content accuracy.
Clinical & Healthcare Marketing Support
Clinical Content Development
Translate clinical information into patient-friendly content.
Assist with the development of:
Ensure all marketing communications are clinically accurate and compliant.
Referral Growth Support
Assist in building GP and specialist referral networks.
Support outreach campaigns to medical practices.
Maintain referral databases and activity records.
Identify growth opportunities within healthcare markets.
Patient Journey Optimisation
Review patient enquiry and referral pathways.
Identify opportunities to improve lead-to-consult conversion.
Assist with patient communication workflows and automation.
Support CRM and intake process improvements.
Reporting & Analytics
Monitor digital marketing KPIs and campaign performance.
Produce monthly marketing reports.
Track:
Provide recommendations for continuous improvement.
Essential Qualifications
Registered Nurse qualification.
Current nursing registration in home country.
Minimum 3 years healthcare experience.
Minimum 2 years digital marketing experience.
Strong understanding of healthcare marketing.
Experience with:
LinkedIn
Facebook Business Manager
HubSpot CRM
Email Marketing Platforms
Canva
Microsoft Office Suite
Excellent written and verbal English communication skills.
Strong organisational and project management skills.
Desirable Qualifications
Australian healthcare experience.
Mental health nursing experience.
Experience marketing medical or healthcare services.
Hubspot certification.
Google analytics certification.
Seo and paid advertising experience.
Experience with healthlink or healthcare referral systems.
Knowledge of australian healthcare and privacy regulations.
Key Competencies
Clinical credibility
Digital marketing expertise
Data-driven decision making
Content creation and copywriting
Stakeholder engagement
CRM and automation management
Attention to detail
Professional communication
Initiative and problem-solving
Collaboration and teamwork
Key Performance Indicators (KPIS)
Marketing
Qualified leads generated
Cost per lead
Website traffic growth
Social engagement growth
EDM open and click-through rates
Referral Development
New GP referrer engagement
Specialist referral engagement
Referral partner activity
CRM & Automation
Lead response times
Workflow completion rates
CRM data quality
Lead conversion improvements
Content Performance
Content production targets
SEO rankings
Campaign engagement metrics
Why join Monarch?
Work with one of Australia's leading innovative mental health providers.
Contribute to helping more people access life-changing mental health treatments.
Flexible remote work environment.
Opportunity to combine nursing expertise with modern digital marketing.
Career growth within a rapidly expanding healthcare organisation.
Shore Xtra Perks
HMO Coverage upon regularization
Attendance Bonus – Get a chance to win up to ₱5,000 every pay run for consistent, perfect attendance via raffle draw.
Fixed Weekends Off – Enjoy a guaranteed work-life balance with Saturdays and Sundays off.
Unlimited Barista Coffee all shift long
Free Parking & Shuttle
Premium Game Lounge – Relax and recharge in our dedicated on-site recreational zone
Join our Social Passion Clubs to connect with like-minded peers and bring your whole self to work every day: Photography Club, Dance Club, Fitness Club, Book Club, Music Club
Engaging Monthly Events – Experience a vibrant culture with regular team activities and celebrations with amazing prizes and rewards
Referral Incentives – Get rewarded for bringing top talent to the team via our referral program.
Statutory Benefits: Maternity, Paternity, and Solo Parent Leaves, Magna Carta for Women, OT, and Premium Pays
