Job Title: DIGITAL MARKETING SPECIALIST

Location: Dubai, UAE

Job Type: Full-time

About the Role

Are you passionate about creating impactful digital marketing campaigns and uncovering the insights that make them more effective?

We're looking for a DIGITAL MARKETING OPERATIONS SPECIALIST to play a pivotal role in shaping, executing, and optimizing our regional digital marketing programs. From translating complex business needs into creative digital campaigns, through planning, and execution to marketing automation, CRM integration, reporting, and performance analytics, you will help ensure that every marketing initiative delivers measurable business value.

This role sits at the intersection of digital marketing, marketing technology, and data-driven decision making. You will work closely with regional and global teams to enhance campaign effectiveness, improve customer engagement, strengthen measurement capabilities, and accelerate marketing's contribution to business growth.

What You'll Get to Do

Digital Marketing, Demand Generation & Campaign Execution (30%)

• Support annual and quarterly marketing planning, audience segmentation, targeting strategies, channel planning, and budget allocation through data-driven recommendations.
• Execute and optimize integrated paid and organic digital marketing campaigns across email, web, social media, paid media, events, and other digital channels.
• Drive demand generation, lead nurturing, and customer engagement programs while ensuring alignment between brand-building, demand creation, lead management, and sales enablement initiatives.
• Support content-driven marketing programs by identifying audience engagement opportunities and content performance insights.

Marketing Automation, CRM & Lead Management (30%)

• Serve as the regional subject matter expert for marketing automation, CRM, and digital marketing platforms.
• Manage and optimize campaign execution across Eloqua, Salesforce, LinkedIn Campaign Manager, Google Analytics, Power BI, and related platforms.
• Create and maintain emails, landing pages, forms, campaign journeys, nurture programs, lead management workflows, and reporting assets.
• Develop and optimize lead scoring, grading, qualification, routing, attribution, tracking, and conversion measurement frameworks.
• Strengthen lead lifecycle management and marketing-to-sales handoff processes.
• Support adoption of AI-powered marketing, automation, and analytics capabilities while collaborating with IT, data, and global teams on platform enhancements and integrations.

Analytics, Measurement & Reporting (25%)

• Develop and maintain marketing measurement frameworks, KPIs, benchmarks, attribution models, ROI methodologies, and performance standards aligned with business objectives.
• Analyze campaign performance across all marketing channels, tracking metrics such as brand awareness, Share of Voice, MQLs, conversion rates, pipeline influence, cost per lead, and ROI.
• Conduct funnel, cohort, audience, competitive, and customer journey analysis to identify opportunities for optimization and growth.
• Design, execute, and evaluate A/B testing and continuous improvement initiatives.
• Build dashboards, automated reports, self-service reporting tools, and executive presentations using Power BI, Tableau, Google Data Studio, or similar platforms.
• Translate complex data into actionable insights and strategic recommendations that improve campaign effectiveness and business outcomes.

Data Management & Stakeholder Collaboration (15%)

• Consolidate and integrate data from CRM, marketing automation, web analytics, social media, and other relevant data sources.
• Maintain data governance, database quality, segmentation, enrichment, audience management, and privacy compliance processes.
• Partner with marketing, communications, sales, business development, and commercial stakeholders to improve campaign performance and marketing contribution to revenue.
• Conduct post-campaign reviews, document learnings, support annual planning, develop business cases, and coordinate external agencies and partners where required.

Required Qualifications

• Bachelor's degree in Marketing, Business Analytics, Data Science, Economics, Business Administration, or a related discipline.
• 5-7 years of experience in B2B digital marketing, demand generation, marketing operations, marketing automation, business intelligence, analytics, or related fields.
• Proven experience planning, executing, and optimizing digital marketing programs across paid and organic channels.
• Hands-on experience with marketing automation platforms such as Eloqua, HubSpot, Marketo, or equivalent, and CRM platforms such as Salesforce.
• Strong proficiency in Google Analytics, Adobe Analytics, or equivalent web analytics solutions.
• Advanced experience with Power BI, Tableau, Google Data Studio, or similar data visualization platforms.
• Expert-level proficiency in Excel/Google Sheets, including advanced formulas, pivot tables, data modelling, and analysis.
• Strong understanding of lead management, segmentation, campaign measurement, attribution, marketing performance analysis, and customer journey optimization.
• Knowledge of statistical analysis, A/B testing methodologies, and experimental design.
• Working knowledge of SQL for data extraction and manipulation.
• Experience using AI-powered marketing and analytics tools.
• Experience managing agencies, external partners, and marketing budgets.
• Excellent written, verbal, presentation, and data storytelling skills in English.

Preferred

• Experience in the Middle East market.
• Experience within B2B technology, software, industrial automation, manufacturing, or related industries.
• Strong expertise in demand generation and marketing operations.
• Experience with attribution modelling, marketing mix modelling (MMM), predictive analytics, and machine learning techniques.
• Experience with paid media, SEM, social selling, and digital media buying.
• Familiarity with Agile project management methodologies and tools such as Jira and Confluence.
• Relevant certifications in Google Analytics, Power BI, Tableau, Salesforce, Eloqua, or related platforms.
• Experience of working in complex, multilayered organizations.

Key Competencies

Digital Marketing & Demand Generation | Marketing Operations & Automation | Analytics, Measurement & Reporting | Customer Journey & Funnel Optimization | Business Acumen | Analytical Thinking | Problem Solving | Attention to Detail | Data Storytelling & Communication | Stakeholder Management & Collaboration | Continuous Learning & Curiosity | Agility and Adaptability

We offer you

• 2 to 3 days of mobile working per week as a global standard.
• Diverse and inclusive culture.
• An environment where everyone can bring their whole self and feel a sense of belonging.
• Ability to develop personally and expertly.
• Great variety of learning & development opportunities.

Transform the everyday with us!

If you are a motivated teammate, eager to learn new things and looking to grow your career in a strong and froward-thinking company, hit apply!. Siemens is dedicated to quality, equality, and valuing diversity, and we encourage applications that reflect the diversity of the communities within which we work. Siemens is an equal opportunities employer and do not discriminate unlawfully on any grounds. We are committed to providing access, equal opportunity and reasonable accommodation for individuals with disabilities in employment, its services, programs, and activities.

At Siemens, we are always challenging ourselves to build a better future. We need the most innovative and diverse Digital Minds to develop tomorrow ‘s reality. Find out more about the Digital world of Siemens here: www.siemens.com/careers/digitalminds

Please note: Only complete applications can be considered in the selection process.