Job Description

Overall Role Purpose

Lead the marketing communication strategies for DHL Express Thailand across content and social media marketing, performance marketing (paid media, SEO, and CRO), as well as internal and external communications to achieve key business objectives.

Key Accountabilities

1. Marketing Communications

• Plan, implement, and manage marketing communication activities including evaluating marketing communication strategies across content and social media marketing, performance marketing (paid media, SEO, and CRO), as well as internal and external communications
• Align marketing communication plans with company objectives to drive lead generation, revenue growth, and customer loyalty through online and offline channels (e.g., social media, eDM, website, blogs, paid ads, and engagement campaigns)
• Create and edit digital sales collateral tailored to target audiences, ensuring alignment with brand tone and messaging

1. Content and Social Media Marketing

• Develop and execute a robust content marketing strategy that supports lead generation, customer engagement, and brand positioning
• Create high-quality, SEO-optimized content for various platforms including Discover (Content Hub), blogs, landing pages, and social media
• Conduct keyword research and implement SEO best practices to improve organic visibility and search rankings
• Collaborate with internal stakeholders and external agencies to ensure content is relevant, engaging, and aligned with customer needs
• Continuously audit and optimize content performance using analytics tools to improve reach, engagement, and conversion rates

1. Performance Marketing

• Execute data-driven digital marketing strategies across paid, owned, and earned media
• Enhance adoption of core digital programs such as SEM, Display Ads, Social Media Marketing (SMM), and retargeting
• Manage digital activations including landing page and eDM creation using internal tools for lead generation and sales promotions
• Maintain and grow social media presence across all platforms
• Optimize and update owned media including Discover (Content Hub) and microsites (if any)
• Track, measure, and report performance of digital campaigns, and optimize based on KPIs

1. Digital Innovation and Adoption

• Lead innovation in marketing by integrating the latest AdTech and MarTech solutions
• Drive adoption of new digital tools and platforms to enhance marketing effectiveness
• Collaborate with agencies in digital marketing, CRM, and analytics to develop campaigns and improve customer targeting

Qualifications

• Bachelor's degree or higher in Marketing, Communications, Digital Marketing, Business Administration, or a related field
• Minimum of 3-5 years of experience focused on Content Marketing, Social Media Marketing, and Digital Marketing, Performance Marketing preferably within a digital agency, logistics, technology, or B2B industry
• Fluent in English (Both of Written & Spoken)
• Strong content creation, copywriting, and editorial skills, with the ability to develop engaging content across digital channels, including social media, websites, and content hubs, as well as localize global English content into Thai
• Proficient in digital marketing and analytic tools such as Google Search Console, Google Analytics, Adobe Analytics, Google tag manager, Meta Business Suite, Sprinklr and related platforms
• Experience with Content Management Systems (CMS) such as Adobe Experience Manager (AEM), and familiarity with marketing automation platforms such as Marketo is an advantage
• Good understanding of paid and organic digital marketing channels, including Social Media, SEO, Search, Display, and Video campaigns, with the ability to measure and optimize performance
• Results-driven professional with strong interpersonal skills, highly self-motivated, and adept at working independently or collaboratively to achieve business objectives
• Proficient in Microsoft Office (Word, Excel, PowerPoint)
• Strong knowledge of digital marketing platforms, analytic tools and marketing automation platforms and emerging AI-powered marketing solutions, including Marketo, Adobe Experience Manager (AEM), Adobe Analytics, Google Analytics, Sprinklr, Google Ads, Meta Ads, LinkedIn Campaign Manager.