Job Description
Department: Human Resources – Talent Acquisition and Marketing
Reports To: Talent Acquisition Manager
Location: Alabang (On-site), Muntinlupa City, Metro Manila, Philippines
About Pinnacle Intelligence:
Pinnacle Intelligence is at the forefront of transforming the automotive retail industry. We provide AI-powered, sustainable, and scalable digital solutions designed to engage customers, accelerate sales growth, and elevate the entire auto retail value chain. Our mission is to revolutionize the automotive retail industry through intelligent technology, unlocking dealerships' full potential and setting new standards of efficiency, profitability, and market leadership. We are dedicated to powering the future of auto retail with AI, Data, and Automation, driven by intelligence at every turn.
Position Summary:
The Digital Marketing Specialist is responsible for developing high-quality, engaging, and SEO-driven content that strengthens the company's corporate brand, online presence, and digital visibility. The role focuses heavily on corporate content writing and Search Engine Optimization (SEO), creating content for websites, social media, blogs, employer branding, marketing campaigns, and other corporate communication channels. Working closely with Marketing, Talent Acquisition, Business Development, and other stakeholders, the Digital Marketing Specialist ensures that content is aligned with the company's brand voice, business objectives, target audience, and SEO best practices.
Key Responsibilities:
- Corporate Content Writing
- Develop clear, compelling, and professional content for corporate websites, blogs, social media, campaigns, and other digital platforms.
- Write and edit corporate communications, company profiles, service descriptions, thought-leadership content, employer branding materials, and marketing collateral.
- Translate complex business, operational, and technical information into engaging and easy-to-understand content.
- Maintain a consistent corporate voice, tone, messaging, and brand identity across digital channels.
- Conduct research to develop relevant and credible content aligned with industry trends and target audiences.
- Collaborate with internal subject matter experts to gather information and develop accurate content.
- SEO & Content Optimization
- Develop and execute content strategies designed to improve organic search visibility, website traffic, and audience engagement.
- Conduct keyword research and identify relevant search opportunities based on business objectives and target audiences.
- Optimize website pages, blogs, articles, and other content using SEO best practices.
- Develop SEO-friendly titles, headings, meta descriptions, URLs, internal links, and content structures.
- Monitor search performance and identify opportunities to improve rankings and organic traffic.
- Stay updated on changes in search engine algorithms, SEO practices, and content marketing trends.
- Digital Content & Campaigns
- Develop content for LinkedIn, Facebook, websites, email campaigns, and other relevant digital channels.
- Support digital marketing campaigns through content planning, copywriting, and content calendars.
- Collaborate with graphic designers, video creators, and other marketing team members to develop integrated content.
- Repurpose long-form content into social media posts, short-form articles, email content, and other digital formats.
- Ensure all published content meets brand, quality, accuracy, and compliance standards.
- Website & Content Management
- Create, update, and optimize website content to ensure information remains accurate, relevant, and SEO-friendly.
- Work with web and technical teams on content requirements, website improvements, and SEO implementation.
- Monitor website content performance and recommend improvements based on analytics and user behavior.
- Maintain an organized content library and editorial calendar.
- Analytics & Continuous Improvement
- Monitor key content and SEO performance indicators, including organic traffic, keyword rankings, engagement, conversions, and content performance.
- Use digital analytics and SEO tools to identify trends, content gaps, and optimization opportunities.
- Develop insights and recommendations to improve content effectiveness and digital visibility.
- Continuously test and refine content strategies based on performance data.
Skills & Qualifications:
Required:
- Bachelor's degree in Marketing, Communications, Journalism, English, Advertising, or a related field.
- 3+ years of experience in digital marketing, corporate communications, content marketing, copywriting, or a related role.
- Strong portfolio demonstrating corporate, business, and digital content writing.
- Strong knowledge of SEO principles, keyword research, on-page SEO, Off-page SEO, Technical SEO, and content optimization.
- Excellent written and verbal English communication skills.
- Strong research, editing, proofreading, and storytelling skills.
- Ability to translate complex business concepts into clear, engaging, and audience-appropriate content.
Preferred:
- Experience in the BPO, outsourcing, technology, SaaS, or professional services industry.
- Strong knowledge of SEO principles, keyword research, on-page SEO, Off-page SEO, Technical SEO
- Experience with SEO and analytics tools such as Google Search Console, Google Analytics, SEMrush, Ahrefs, or similar platforms.
- Experience with content management systems such as WordPress.
- Basic understanding of HTML and website content structure.
- Experience developing LinkedIn and employer branding content.
- Familiarity with AI-assisted content and research tools while maintaining strong editorial judgment and originality.
Why Join Pinnacle Intelligence?
Pinnacle Intelligence offers a unique opportunity to be part of a growing and innovative company that is redefining intelligent business solutions for the automotive retail industry. We provide a collaborative work environment, opportunities for professional growth, and the chance to make a significant impact on our clients' success. If you are a skilled and passionate individual eager to contribute to a dynamic team, we encourage you to apply!
