Ford Motor Company

Digital Marketing Specialist

Ford Motor Company  •  Manila, PH (Onsite)  •  2 hours ago
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Job Description

This position leads a company's online marketing strategy, driving brand awareness, customer acquisition, and revenue growth through digital channels. They blend creative strategy with data-driven decision-making to optimize campaigns across multiple platforms.

Strategy Development

  • Setting marketing goals aligned with business objectives (e.g., leads, sales, brand awareness)
  • Identifying target audience and creating buyer personas
  • Choosing the right mix of digital channels (SEO, social, email, paid ads, etc.)
  • Budget planning and resource allocation

Search Engine Optimization (SEO)

  • On-page optimization (keywords, meta tags, site structure)
  • Off-page optimization (backlinks, domain authority)
  • Technical SEO (site speed, mobile-friendliness, crawlability)
  • Keyword research and competitive analysis

Social Media Marketing (SMM)

  • Managing brand presence across platforms
  • Community engagement and reputation management
  • Paid social advertising campaigns
  • Influencer partnerships

Paid Advertising (PPC/SEM)

  • Managing Google Ads, Meta Ads, LinkedIn Ads, etc.
  • Budget optimization
  • Retargeting and remarketing campaigns

Analytics & Data Analysis

  • Tracking KPIs (traffic, conversion rate, CTR, ROAS, CAC, LTV)
  • Using tools like Google Analytics, Tableau, or CRM dashboards
  • Reporting insights to stakeholders

Brand Management

  • Ensuring consistent brand voice/visuals across channels
  • Monitoring online reputation and sentiment

Website & UX Optimization

  • Landing page design and optimization
  • Ensuring mobile responsiveness
  • Improving site navigation and conversion funnels
  • Education Qualification: College Graduate. Preferably Marketing or Advertising course
  • No. of Years of Experience: 6-10 years
  • Strong understanding of brand strategy, storytelling, and and positioning
  • Experience managing campaigns across digital and offline channels
  • Brand and Product marketing/creative advertising/media planning
  • Strong understanding of automotive products, customer journeys

At Ford Motor Company, we believe freedom of movement drives human progress. With our incredible plans for the future of mobility, we have a wide variety of opportunities for you to accelerate your career and help us define tomorrow’s transportation.

Ford Motor Company

About Ford Motor Company

We don't just make history -- we make the future. Ford put the world on wheels over a century ago, and our teams are re-inventing icons and creating groundbreaking connected and electric vehicles for the next century. We believe in serving our customers, our communities, and the world. If you do, too, come move the world and make the future with us.

Ford is a global company with shared ideals and a deep sense of family. From our earliest days as a pioneer of modern transportation, we have sought to make the world a better place – one that benefits lives, communities and the planet. We are here to provide the means for every person to move and pursue their dreams, serving as a bridge between personal freedom and the future of mobility. In that pursuit, our 186,000 employees around the world help to set the pace of innovation every day.

Privacy Policy: https://www.ford.com/help/privacy/

Industry
Automotive & Mobility
Company Size
10,000+ employees
Headquarters
Dearborn, Michigan
Year Founded
Unknown
Website
ford.com
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