Job Description
About the role
We're looking for a Digital Marketing Specialist who can own the full digital marketing execution loop at CodeLink - from campaign planning and delivery, to HubSpot operations, email workflows, SEO/SEM growth, and performance reporting.
You'll be the single accountable owner across campaign execution, digital growth, and marketing operations. If you take genuine ownership, thrive in structured sprint-based environments, and care about making numbers move, this role is built for you.
Target Markets
- Mid-to-large enterprises, scale-ups, and institutional organizations that need a trusted complex software engineering and AI implementation delivery partner.
- US focus; SEA secondary
What you’ll do
Lead-Gen Campaign Execution
- Run targeted digital campaigns across CodeLink's core audience segments, supporting the broader GTM strategy
- Generate and track MQLs, working closely with the Sales team to set realistic targets and measure campaign attribution using HubSpot and UTM tagging
- Manage email campaigns end-to-end in HubSpot from setup and segmentation to performance monitoring
- Ensure each quarter includes at least one campaign per audience segment, with campaigns consistently tagged and organized in HubSpot and Notion
SEO, GEO & Digital Growth
- Build an organic search baseline from scratch and improve it quarter over quarter through consistent SEO work
- Track and grow keyword rankings for CodeLink's target topics, reporting progress each quarter
- Support paid search (SEM) and generative engine optimization (GEO) efforts as you develop channel expertise
- Compile regular marketing performance reports with clear metrics and takeaways to inform team decisions
HubSpot & Marketing Operations
- Keep HubSpot workflows and automation sequences running smoothly, audit regularly and fix issues before they affect live campaigns
- Route incoming marketing requests through the right channels and maintain clean task tracking
- Deliver on sprint commitments and flag blockers early so campaigns stay on schedule
Requirements
- 3+ years of experience in digital marketing or a related field, preferably in B2B tech, software services
- Proven experience managing marketing campaigns from planning through execution and performance reporting
- Hands-on experience with marketing automation, CRM platforms, and campaign management tools
- Experience developing targeted campaigns for different customer segments
- Strong understanding of SEO/SEM/GEO principles and digital marketing best practices
- Ability to analyze marketing performance data and translate insights into actionable recommendations
- Fluent English communication skills
Nice-to-have
- Familiarity with AI-driven search trends and emerging digital marketing practices
- Knowledge of paid search and digital advertising platforms
- Experience using project management and collaboration tools to plan and track marketing initiatives
Benefits
- Three days remote every week and four full remote weeks per year.
- Gold level Health Insurance coverage from Bao Viet Insurance, a yearly complete Health Check, and social insurance
- All office benefits and full salary during probation.
- Flexible working time starting anytime up to 10 AM, working Monday - Friday with no overtime and a long lunch break.
- Unlimited snacks and nice coffee every day.
- Choose from a brand-new Mac or PC device.
- Salary review twice a year, with opportunities for promotions and spot awards.
- 12 days of annual leave per year, with all days not taken paid out in cash, plus 2 sick leave days..
- Yearly Training Budget up to 5 million VND per staff. On top of that, a professional coaching program, buddy system, tech talks, agile sessions, and 1on1 private English classes are available
- Yearly company trip, monthly activities, and other Celebrations for special days in the year, such as Women’s Day, YEP, and Christmas.
- Employee-led clubs within the company; games teams, sports teams, etc.
- Modern open-space office with comfortable workspace, a PS5 games room, and chill-out areas.
