Job Description

The Marketing Communications Specialist - Digital for the Protective & Marine Coatings Division (P&M) of Sherwin-Williams’ Performance Coatings Group will lead execution of digital customer engagement programs to further brand awareness and demand creation for all Protective & Marine market segments. This role supports a team of 25 marketing and sales members driving more than $164M in revenue.

The marketing communications specialist will assist with planning and execution of digital customer engagement tactics in support of division sales and share growth goals. This role will support the marketing engagement manager and marketing communication managers in implementing inbound marketing programs including email engagement programs, social media, customer webinars, digital tools, and marketing data integration. In addition, this role will collaborate with the digital marketing team and external agencies to request, analyze and prepare customer engagement analytics.

Additional Information:

This role is not remote/hybrid. This role will report to Sherwin-Williams Global Headquarters located at 1 Sherwin Way, Cleveland, OH 44113 and will have at least 10% travel.

Job duties include contact with other employees and access confidential and proprietary information and/or other items of value, and such access may be supervised or unsupervised. The Company therefore has determined that a review of criminal history is necessary to protect the business and its operations and reputation and is necessary to protect the safety of the Company’s staff, employees, and business relationships.

The success of the role will be measured by brand awareness lift and sales-accepted leads that directly and indirectly generate segment/regional revenue and margin growth.

Digital Campaign Execution & Optimization

• Collaborate with marketing engagement manager and the marketing communications team to support digital customer engagement tactics that contribute to segment growth and brand awareness.
• Execute integrated digital marketing campaigns across paid, owned, and earned channels.
• Support and optimize paid media campaigns (LinkedIn, Google Ads), including audience targeting, budget pacing, and performance monitoring.
• Contribute recommendations to improve campaign effectiveness, engagement, and ROI.
• Collaborate with internal teams and external agencies to ensure timely and accurate campaign delivery.

Social Media & Content Distribution

• Manage day-to-day execution of social media programs (LinkedIn, Instagram, YouTube), including content scheduling, publishing, and engagement monitoring.
• Support follower growth and engagement through performance tracking and optimization.
• Monitor platform trends and recommend enhancements to improve reach and engagement.
• Assist with execution and monitoring of paid social campaigns.

Search & Website Optimization

• Support implementation of SEO best practices, including keyword optimization and on-page enhancements.
• Contribute to improving organic search visibility and performance through data-driven recommendations.
• Assist in optimizing content for evolving AI-driven search environments (AEO/GEO).
• Support website updates and digital tools that enhance user experience and lead generation.

Lead Generation & Marketing Automation

• Execute marketing automation campaigns, including email and trigger-based programs.
• Support lead nurturing efforts aligned with sales and marketing objectives.
• Collaborate with CRM teams to ensure effective campaign integration, audience targeting, and data usage.
• Assist in development and optimization of lead generation workflows.
• Assist in the coordination and promotion of webinar programs, including logistics, communications, and post-event follow-up campaigns.
  

Analytics & Performance Reporting

• Track and analyze performance across digital channels (web, email, paid media, social).
• Develop actionable insights to improve engagement, conversion rates, and lead quality.
• Maintain and support dashboards and reporting cadences.
• Partner with digital and analytics teams to enhance measurement frameworks and reporting accuracy.
  

Cross-Functional Collaboration & Internal Communications

• Partner with marketing, sales, and digital teams to align on campaign execution and priorities.
• Coordinate internal communications related to digital marketing initiatives.
• Maintain and update shared marketing and sales resources (e.g., SharePoint).
  

Additional Skills & Experience

• Excellent oral and written communications skills
• Experience in written and visual content creation
• Integrated digital marketing campaign development and execution
• Highly organized and self-driven
• Thrives in a collaborative team environment
• Success and results oriented
  

Minimum Requirements:

• Must be at least eighteen (18) years of age
• Must be legally authorized to work in the country of employment without needing sponsorship for employment work visa status now or in the future (e.g., OPT, CPT, H1B, EB-1,etc.)
• Must have a valid, unrestricted drivers license.
• Must have a bachelor’s degree or higher.

• Must have three (3) years of experience in digital marketing.

• Must be willing to travel as required for this position.

Preferred Qualifications:

• Have a bachelor’s degree or higher in marketing, communications, or business.

• Have five (5) years of experience in marketing communications.

• Have one (1) year of experience using Microsoft Office products (e.g Word, Excel, PowerPoint, Teams and Outlook). 

• Have experience with Content Management Systems, such as Adobe Experience Manager.

• Have experience with Customer Relationship Management, such as Salesforce or Microsoft Dynamics.

• Have experience with marketing automation, such as Marketo or Hubspot.

At Sherwin-Williams, our purpose is to inspire and improve the world by coloring and protecting what matters. Our paints, coatings and innovative solutions make the places and spaces in our world brighter and stronger. Your skills, talent and passion make it possible to live this purpose, and for customers and our business to achieve great results. Sherwin-Williams is a place that takes its stability, growth and momentum and translates it to possibility for our people. Our people are behind the strength of our success, and we invest and support you in:

Life … with rewards, benefits and the flexibility to enhance your health and well-being
Career … with opportunities to learn, develop new skills and grow your contribution
Connection … with an inclusive team and commitment to our own and broader communities
It's all here for you... let's Create Your Possible

At Sherwin-Williams, part of our mission is to help our employees and their families live healthier, save smarter and feel better. This starts with a wide range of world-class benefits designed for you. From retirement to health care, from total well-being to your daily commute—it matters to us. A general description of benefits offered can be found at http://www.myswbenefits.com/ Click on “Candidates” to view benefit offerings that you may be eligible for if you are hired as a Sherwin-Williams employee.

Compensation decisions are dependent on the facts and circumstances of each case and will impact where actual compensation may fall within the stated wage range. The wage range listed for this role takes into account the wide range of factors considered in making compensation decisions including skill sets; experience and training; licensure and certifications; and other business and organizational needs. The disclosed range estimate has not been adjusted for the applicable geographic differential associated with the location at which the position may be filled. The wage range, other compensation, and benefits information listed is accurate as of the date of this posting. The Company reserves the right to modify this information at any time, with or without notice, subject to applicable law.

Qualified applicants with arrest or conviction records will be considered for employment in accordance with applicable federal, state, and local laws including with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act where applicable.

Sherwin-Williams is proud to be an Equal Employment Opportunity employer.  All qualified candidates will receive consideration for employment and will not be discriminated against based on race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, age, pregnancy, genetic information, creed, marital status or any other consideration prohibited by law or by contract.

As a VEVRAA Federal Contractor, Sherwin-Williams requests state and local employment services delivery systems to provide priority referral of Protected Veterans.

Please be aware, Sherwin-Williams recruiting team members will never request a candidate to provide a payment, ask for financial information, or sensitive personal information like national identification numbers, date of birth, or bank account numbers during the application process.