The Digital Marketing Specialist supports the execution and optimization of the University of Maine’s digital marketing efforts for student recruitment and institutional marketing campaigns. This role is responsible for managing paid media, improving campaign performance, and ensuring that digital marketing efforts effectively reach and convert target audiences.
Housed within the Division of Marketing and Communications, this position serves as a central resource for digital marketing execution, working in close partnership with Enrollment Management, academic units, and program-level marketers. The role collaborates with colleagues supporting graduate and online initiatives to align strategy and execution, and may lead select campaigns in these areas as needed. Typical hiring range for this position is $56,000 to $64,000 commensurate with qualifications and experience.
Complete Job Description
About the University:
The University of Maine is a community of more than 11,900 undergraduate and graduate students, and 2,500 employees located on the Orono campus, the regional campus in Machias, and throughout the state. UMaine is a land, sea and space grant university, and maintains a leadership role as the University of Maine System's flagship institution. UMaine is the state's public research university and a Carnegie R1 top-tier research institution, dedicated to providing excellent teaching, research and service for Maine, the nation and the world. More information about UMaine is at umaine.edu
The University of Maine offers a wide range of benefits for employees including, but not limited to, tuition benefits (employee and dependent), comprehensive insurance coverage including medical, dental, vision, life insurance, and short and long term disability as well as retirement plan options.
UMaine is located in beautiful Central Maine. Many employees report that a primary reason for choosing to come to UMaine is quality of life. Numerous cultural activities, excellent public schools, safe neighborhoods, high quality medical care, little traffic, and a reasonable cost of living make the greater Bangor area a wonderful place to live. Visit the Maine Office of Tourism to learn more about what the Bangor region has to offer.
Qualifications:
Required:
Preferred:
Other Information:
To be considered for this position you will need to “Apply” and upload the documentation listed below:
1.) a cover letter which describes your experience, interests, and suitability for the position
2.) a resume/curriculum vitae
Candidates selected to proceed to the final stages of the search process will be requested to provide a list of names and contact information for references.
Incomplete application materials cannot be considered. Materials received after the initial review date will be reviewed at the discretion of the University.
For full consideration, materials must be submitted by 4:30 p.m. EST on June 12, 2026.
For questions about the search, please contact search committee chair Mike Kirby
The successful applicant is subject to appropriate background screening.
The University of Maine System (UMS) is the state’s largest driver of educational attainment and economic development. In the past two decades, the System has awarded 106,362 degrees and spurred and strengthened thousands of small Maine businesses through world-class research and development.
Established in 1968, UMS unites the state’s distinctive public universities including the R1 University of Maine and its regional campus the University of Maine at Machias, the University of Maine at Augusta, the University of Maine at Farmington, the University of Maine at Fort Kent, the University of Maine at Presque Isle, the University of Southern Maine and the University of Maine School of Law, as well as the University of Maine Graduate and Professional Center.
The System serves more than 30,000 students annually and its tripartite education, research and service mission is made possible by the efforts of some 5,000 faculty and staff. Despite demographic declines in the state and region, over the last five years the System has increased the number of high school students annually earning free university credit by 32%, rapidly expanded high-quality online education, grown graduate enrollment by 22%, and launched innovative adult degree completion initiatives to advance economic mobility and meet state workforce needs. Maine’s public universities continue to be a national leader in advancing college affordability and access and reducing student debt. Listed in-state tuition and fees at UMaine are the lowest of any New England flagship and Pell-eligible Maine students can attend four of the System’s small universities without paying out-of-pocket for tuition and fees.
