Job Description

Digital Marketing Specialist
WSI - Suwanee, GA - Full Time

ABOUT US
Located across the globe and with more than 45 years of experience, WSI is the industry leader in automated repairs for pressure equipment. WSI’s industry experience, global presence, and best-in-class execution is the key to delivering improved plant reliability safely and effectively. Our values are the foundation for building strong, trusting relationships with our employees, stakeholders, and customers. We're small enough for your ideas to make an immediate impact and large enough to offer you opportunities to grow professionally at any stage of your career.

JOB
The Marketing Specialist is responsible for leading WSI’s digital content strategy and managing internal and external communications. This role ensures all messaging is consistent, engaging, and aligned with the company’s brand positioning. The position plays a key role in driving digital marketing performance, strengthening brand presence, and supporting lead generation and business growth across global markets.

ESSENTIAL DUTIES AND RESPONSIBILITIES

Develop and execute WSI's digital content strategy, ensuring consistent and engaging messaging across all channels
Lead the development and maintenance of WSI's brand voice, ensuring a professional and industry leading presence
Manage daily digital marketing operations across global markets, optimising campaigns to drive conversions and lead generation
Build and enhance WSI's digital brand through engaging and industry specific content
Plan and deliver structured content calendars across all platforms, aligning business priorities
Analyse campaign performance using data and analytics tools, providing insights and recommendations for improvement
Own and deliver a comprehensive LinkedIn strategy including;
- Creating and managing structured posting schedules
- Managing executive LinkedIn profiles to build personal brands and industry visibility
- Coordinating Sales team LinkedIn activity

Develop and manage an annual pipeline of white papers and case studies, including planning, stakeholder coordination, deadlines, and promotional strategies across LinkedIn and the company website.
Represent the marketing function at events and conferences, actively engaging with prospects and stakeholders, and developing a strong understanding of WSI and it's offerings.
Collaborate closely with the Sales team to support lead generation activities, including campaign execution, CRM usage, email marketing, and reporting on campaign impact.
Bring innovation and energy to the role by identifying new marketing approaches, leveraging AI and emerging tools, and continuously improving ways of working.
Design and produce high quality digital assets (graphics, presentations, visual content) using tools (e.g., Adobe Creative Suite, PowerPoint), ensuring consistent and premium brand identity.

EDUCATION AND EXPERIENCE

Hands on experience in implementing, managing and optimising key digital marketing channels (e.g. social media, email, website, SEO)
Proficiency in presntation and visual design tools, including PowerPoint and Adobe Creative Suite (Photoshop, Illustrator), Canva or equivalent
Experience with CMS and website editing (e.g. Wordpress or equivalent)
Experience using CRM and email marketing platforms (e.g. Salesforce, HubSpot, or similar)
Experience managing social media strategy, particularly LinkedIn
Strong content creation and copywriting skills, with the ability to adapt tone and messaging for different audiences and platforms
University degree in Marketing, Business, Communications or a related field
Experience in digital marketing, content strategy, and campaign execution, ideally within a B2B environment
Hands on experience with CRM and marketing platforms

About Avail Infrastructure Solutions

Avail Infrastructure Solutions builds and maintains the world's infrastructure. Our businesses -- Rig-A-Lite and WSI -- engineer and build custom solutions for our customers in the power generation, oil & gas, and industrial markets. Avail Infrastructure Solutions has over 1,100 employees and operates through a global network of strategically located manufacturing facilities.

Learn more at www.availinfra.com.

- Avail Enclosure Systems is North America’s largest, most experienced manufacturer of custom-engineered and custom-built, modular e-houses for data centers, power distribution centers, and control centers.

- Avail Switchgear Systems has delivered customized high- and medium-voltage switchgear solutions for over 65 years. Our expertise spans every breaker manufacturer, making us a trusted partner in the industry.

- With 60 years of experience in custom-designed bus duct products, Avail Bus Systems is the preferred choice for medium and high-voltage bus systems worldwide.

- Avail Critical Power Solutions provides a full range of low voltage solutions to connect, protect, control, and measure a wide range of electrical applications that increase the reliability and capability of our customers’ facilities.

- Since 1938, Rig-A-Lite has set the standard for advanced explosion-proof lighting solutions for the world’s most challenging settings, including offshore rigs, production refineries, and chemical plants.

- WSI has a 45+ year history as a global leader of specialty welding and automated welding technologies and techniques across the industrial and energy markets. We offer unparalleled specialized installation, repair, and asset life extension services worldwide.

Industry

Manufacturing & Production

Company Size

51-200 employees

Headquarters

Suwanee, Georgia

Year Founded

Unknown

Website

availinfra.com

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