GFL is seeking a dynamic Digital Marketing Specialist for a dual-function role focused onorganic growthanddeep data analytics. You will optimize the Environmental Services website while providing the marketing team with actionable insights to drive performance.
SEO Strategy:Research keywords and develop localized search positions for our flagship site.
AI Optimization:Create "AI-friendly" content and stay ahead of emerging SEO best practices.
Web Management:Execute content updates and publishing via Dato CMS
Advanced Analytics:Build GA4 and Looker Studio dashboards to report trends and performance to senior leadership.
Collaboration:Work cross-functionally with web developers and content creators to optimize project outcomes.
Technical Skills & Competencies
Analytics:GA4 (Complex reporting), Google Tag Manager, Microsoft Clarity, Looker Studio.
SEO & Research:Ahrefs, Google Search Console, Google Trends, Keyword Planner, Page Speed Insights.
AI & Tools:Google Gemini (AI adeptness), Dato CMS, Excel/Google Sheets (Advanced computation).
Soft Skills:Strong cross-functional collaboration, presentation building, and problem-solving.
Proven Results:Verified history of improving organic performance and data-driven decision-making.
Expertise:In-depth knowledge of technical SEO and current AI marketing trends.
Efficiency:Ability to translate complex data into clear, high-level presentations.
GFL Environmental: Green Today. Green For Life.
We thank you for your interest. Only those selected for an interview will be contacted.
GFL is committed to equal opportunity for all, without regard to race, religion, color, national origin, citizenship, sex, sexual orientation, gender identity, age, veteran status, disability, genetic information, or any other protected characteristic. If you are interested in applying for employment and need special assistance or an accommodation to apply for a posted position, please contact myworkdayrecruitment@gflenv.com
Please note that GFL does not provide visa sponsorship for this position. Valid work authorization in the country where the job is located is required. Successful candidates will be required to provide valid documentation confirming their eligibility to work in the country where the job is located prior to their start date.
This hiring process may utilize machine-based systems to assist in screening and assessing applicants. Final selection decisions are made by our recruitment team.
GFL Environmental is the only major diversified environmental services company in North America offering services in solid waste management, liquid waste management and soil remediation.
Through a strategically located network of facilities across Canada and the United States, GFL’s dedicated, professional team of employees provides local service to more than 4 million households under municipal contracts and to more than 135,000 industrial, commercial and institutional customers.
We offer an unparalleled commitment to customer service, reliability and efficiency and maintain an unwavering focus on safety and compliance with environmental and legislative requirements.
At GFL, we believe that by providing accessible, cost-effective environmental solutions we will encourage greater environmental responsibility and allow our customers and the communities we serve to be Green For Life.
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GFL Environnement est la seule grande entreprise de services environnementaux diversifiés en Amérique du Nord offrant des services de gestion des déchets solides, de gestion des déchets liquides et d'assainissement des sols.
Grâce à un réseau stratégiquement situé au Canada et aux Etats-Unis, l'équipe professionnelle et dévouée d'employés de GFL offre un service local à plus de 4 millions de foyers sous contrat municipal et à plus de 135 000 clients industriels, commerciaux et institutionnels.
Nous offrons un engagement inégalé à l'égard du service à la clientèle, de la fiabilité et de l'efficacité, et nous mettons l'accent sur la sécurité et le respect des exigences environnementales et légales.
Chez GFL, nous croyons qu'en offrant des solutions environnementales accessibles et rentables, nous encouragerons une plus grande responsabilité environnementale et nous permettrons à nos clients et aux collectivités.
