Job Description

JOB ACCOUNTABILITIES / KEY RESULT
AREA

• Plan, and execute digital marketing
  strategies and campaigns, including content, social media, display advertising,
  email, instant messaging, search engine marketing
• Configure, manage, optimize and
  generate reports using web analytics services (Google Analytics, WebTrends,
  CNZZ, heatmap tracker etc.)
• Track, measure, generate reports and
  optimize paid marketing campaigns with data-driven approaches (e.g. split
  testing, A/B testing etc.)
• Design and optimize lead funnels to
  maximize conversions, by optimising targeting, copy and messaging
• Update, optimize and maintain lead
  page (landing page) to improve conversion
• Support the development of marketing
  customer database
• Collaborate with marketing team mates
  to maintain and upgrade marketing performance and ROI
• Stay up-to-date with digital marketing
  trends and potential new channels and strategies to keep us ahead

QUALIFICATIONS & COMPETENCES

• Diploma/Bachelor Degree in Marketing
  or relevant field
• Good interpersonal, communication,
  analytical mindset, negotiation skills, innovative thinking and versatile
  ability to work in a team and work independently
• Proven experience as Digital Marketing
  Executive or similar role
• Excellent understanding of digital
  marketing concepts and best practices
• Minimum 1-2 years hands-on experience
  with planning, building, optimizing paid search and social media campaigns
• Working knowledge of ad serving tools
  (e.g., DART, Atlas)
• Perfect knowledge of web analytic
  tools (e.g. Google Analytics, NetInsight, WebTrends etc.)
• In-depth knowledge of various paid
  channels and technologies including re-targeting, social media advertising,
  paid search, programmatic advertising etc.
• Experience in identifying target
  audiences and devising digital campaigns that engage, inform and motivate
• Minimum 1 years hands-on experience
  with planning and executing of instant messaging campaigns including WeChat,
  WhatsApp and Telegram
• Fluent in spoken and written English
  and Chinese
• Possess some skill and experience in
  writing advertising copy (professionally and creatively)
• Minimum 1-2 years experience in click
  funnels and social media lead generation solutions
• Good understanding of SEO &
  minimum 1-year experience with SEM, including keyword research
• Excellent organizational and
  time-management skills, communications & interpersonal skills
• Proactive and consistently aligned
  with our company's objective and vision
• Can-do and a will-do attitude