Job Description

Digital Marketing Specialist新媒体运营Beijing、HangzhouExperiencedFull-timeResponsibilities1.Manage the company's daily operations on mainstream social media platforms domestically and internationally, including content planning, publishing, interaction, and data analysis. Develop and execute social media content calendars to ensure timely publication and alignment with brand identity.
2.Monitor social media trends, promptly adjust content strategies to enhance user engagement and brand exposure. Write, edit, and optimize multilingual social media content to ensure it aligns with the cultural and linguistic preferences of target markets.
3.Collaborate with design teams to produce high-quality visual content, improving content appeal and dissemination effectiveness. Plan and execute online campaigns to increase user engagement and brand loyalty.
4.Actively engage with followers by responding to comments, private messages, and addressing user feedback to maintain brand image. Establish and manage overseas user communities, fostering a loyal user base and enhancing user stickiness.
1、负责公司在海内外主流社交媒体平台的日常运营：包括内容策划、发布、互动和数据分析，制定并执行社交媒体内容日历，确保内容按时发布并与品牌调性一致；
2、负责跟踪社交媒体趋势，及时调整内容策略，提升用户参与度和品牌曝光率，撰写、编辑和优化多语言社交媒体内容，确保内容符合目标市场的文化和语言习惯；
3、负责与设计团队合作，制作高质量的视觉内容，提升内容的吸引力和传播效果，策划并执行线上活动，增加用户参与度和品牌忠诚度；
4、负责积极与粉丝互动，回复评论、私信，处理用户反馈，维护品牌形象，建立并维护海外用户社群，培养忠实用户群体，提升用户粘性。Qualifications1.Bachelor’s degree or higher, preferably in Marketing, Communications, Advertising, English, or related fields.
2.Minimum 3 years of experience in domestic and international social media operations, with familiarity of overseas social media platform rules and algorithms. Prior successful social media campaign experience is preferred.
3.Excellent English writing and communication skills, capable of creating high-quality content tailored to overseas user preferences. Data-sensitive, proficient with social media analytics tools, and able to optimize strategies based on data insights.
4.Keen insight into social media trends, ability to quickly respond to trending topics. Strong teamwork skills and cross-cultural communication abilities.
1、本科及以上学历，市场营销、传媒、广告、英语或相关专业优先；
2、3年以上海内外新媒体运营经验，熟悉海外社交媒体平台的运营规则和算法，有成功的社交媒体运营案例者优先；
3、出色的英文写作和沟通能力，能够撰写符合海外用户习惯的优质内容，对数据敏感，熟悉社交媒体分析工具，通过数据分析优化运营策略；
4、对社交媒体趋势有敏锐的洞察力，能够快速响应热点，具备良好的团队合作精神和跨文化沟通能力。 Apply