We are looking for a Digital Marketing Specialist to join our Nordic Knots team in Stockholm. We are searching for an experienced performance marketer with strong hands-on capability and a commercial mindset. You should be analytical, detail-oriented and motivated by driving profitable growth through structured testing, media optimisation and clear performance ownership.
As Digital Marketing Specialist, you will play a central role in planning, executing and optimising digital campaigns that drive efficient customer acquisition and revenue growth. You will work closely with Growth, E-commerce and Creative teams to continuously improve media efficiency, creative effectiveness and full-funnel performance.
This role combines strategic campaign thinking with hands-on execution. You will take ownership of defined channel initiatives, contribute to testing frameworks and help scale performance marketing activity across key markets as Nordic Knots continues to grow.
This role reports to the Chief Growth Officer.
Plan, execute and optimise campaigns across performance channels including Meta, Google, Pinterest and programmatic platforms
Manage budgets and performance with a clear focus on profitability, GM3 contribution and blended efficiency targets
Develop and execute structured testing across creative concepts, audiences, bidding strategies and landing experiences
Analyse performance data and translate insights into clear optimisation actions and scalable growth opportunities
Collaborate closely with Creative teams to develop high-performing campaign concepts and ad formats
Support market expansion initiatives by adapting channel strategies, budget allocation and media mix
Work with E-commerce and CRM teams to improve funnel performance, acquisition efficiency and customer lifetime value
Ensure accurate tracking, attribution alignment and reporting consistency across platforms
Monitor performance marketing trends and identify new channels, formats and growth opportunities
Degree in Marketing, Business, Analytics or a related field
Minimum 4 years hands-on experience working with paid digital marketing and performance media buying
Strong practical experience managing campaigns in Meta Ads Manager and Google Ads
Analytical mindset with confidence working in performance dashboards, attribution tools and data environments
Experience running structured testing programmes to improve campaign effectiveness and efficiency
Strong understanding of e-commerce funnels, attribution challenges and commercial performance KPIs
Highly organised and comfortable managing multiple priorities in a fast-moving environment
Experience working in premium consumer brands or high-growth DTC companies is a plus
Interest in interiors, design or lifestyle brands is a plus
Nordic Knots was founded in 2016 by Liza Laserow, Fabian Berglund and Felix Berglund. We are a fast-growing direct-to-consumer Scandinavian interior design brand with the USA as the major market.
Nordic Knots was born from a culture of thoughtful design that lasts beyond seasons and trends. Fusing function and aesthetics with a Scandinavian sensibility, we craft timeless textiles for the modern home. We believe that great textiles are foundational and can transform a house into a harmonious home — framing the most beautifully curated lives.
The head office as well as the flagship store is located at Birger Jarlsgatan in central Stockholm. We have a constantly growing team in both Sweden and the USA.
We are a driven team with high ambitions and an entrepreneurial, open-minded culture where new ideas and initiatives are encouraged. At Nordic Knots, everyone plays a meaningful role in contributing to our continued growth.
We value diversity and inclusion and welcome applicants who bring different perspectives, experiences and ideas to our team.
This position is based at our Stockholm headquarters.
Nordic Knots was founded on the Scandinavian tradition of functional design with a minimalist aesthetic. It should be simple to pick a rug because it's the foundation of a beautiful room. That's why we make rugs in timeless Nordic patterns using high-quality materials.
Nordic Knots is a high growth startup with the majority of the business in the USA. Nordic Knots started in 2016 with the vision to disrupt the traditional rug trade with great taste and great quality. Today the main office is located at Tegnergatan in central Stockholm, Sweden. We have a constantly growing team in both Stockholm and New York, USA.
Visit our career page: https://nordicknotsab.teamtailor.com
