Job Description

About Our Client:
A leading Denmark-based management consultancy and software development firm specializing in delivering innovative digital solutions for startups, enterprises, and organizations worldwide.

What We're Looking For:

We are looking for a results-driven Digital Marketing & Sales Specialist to join our growing team. The ideal candidate will be responsible for driving lead generation, managing digital marketing campaigns, and converting prospects into customers. This role requires a combination of digital marketing expertise, sales skills, analytical thinking, and strong communication abilities.

Key Responsibilities:

• Generate qualified business leads through digital marketing and outbound sales activities.
• Build relationships with prospective clients, respond to inquiries, conduct follow-ups, and close sales opportunities.
• Plan, execute, monitor, and optimize Google Ads and Meta Ads campaigns to maximize ROI.
• Develop and manage social media marketing campaigns to increase brand awareness and customer engagement.
• Analyze campaign performance using Google Analytics and other reporting tools to identify optimization opportunities.
• Prepare regular marketing and sales performance reports with actionable insights.
• Implement SEO best practices to improve website visibility and organic traffic.
• Identify new market opportunities and recommend strategies to increase lead generation and revenue.
• Collaborate with Product, Design, and Development teams to ensure successful execution of marketing initiatives.
• Stay updated with the latest digital marketing trends, advertising platforms, and industry best practices.

Must-Have Skills

• Digital Marketing

• Google Ads Campaign Management

• Meta (Facebook & Instagram) Ads Management

• Lead Generation

• SaaS Sales

• SEO Fundamentals

• Google Analytics

• Campaign Performance Analysis

• Excellent Communication & Negotiation Skills

Nice-to-Have Skills

• Email Marketing

• Content Marketing

• Conversion Rate Optimization (CRO)

• Marketing Automation

• Basic Graphic Design Knowledge

• LinkedIn Marketing

• CRM Management

• A/B Testing

• Copywriting

Required Tools & Software

• Google Ads

• Meta Ads Manager

• Google Analytics (GA4)

• Google Search Console

• Microsoft Excel / Google Sheets

• CRM Software (HubSpot, Zoho, Salesforce, or similar)

• Social Media Management Tools (Buffer, Hootsuite, Meta Business Suite, etc.)

Technical Knowledge

While no programming experience is required, familiarity with the following will be considered an advantage:

• HTML/CSS (Basic Understanding)

• Google Tag Manager

• UTM Tracking

• Basic Knowledge of JavaScript for Marketing Tags

• Marketing Analytics & Tracking Technologies

Qualifications

• Bachelor's Degree in Marketing, Business Administration, Computer Science, or a related field.

• 2–4 years of hands-on experience in Digital Marketing and Sales.

• Proven experience managing paid advertising campaigns on Google and Meta platforms.

• Experience generating qualified leads and achieving sales targets.

• Strong analytical and problem-solving skills.

• Ability to manage multiple projects simultaneously.

• Excellent presentation, communication, and interpersonal skills.



Other Details:

Work Mode: Onsite, Islamabad

Experience: 2-4 years

Days: Monday to Friday

Timing: 9 AM-6 PM

Benefits: After successful completion of probation:

• Paid Leaves Package (Total 22 leaves)

• Saving Funds

• Health Insurance (OPD & IPD included

About HR Ways:

HR Ways is an award-winning Technical Recruitment Firm helping software houses and IT Product companies, both locally and internationally, find IT Talent. HR Ways is engaged by 300+ Employers worldwide, ranging from the world's biggest SaaS Companies to the most competitive Startups. We have entities in Dubai, Canada, the US, the UK, Pakistan, India, Saudi Arabia, Portugal, Brazil, and other parts of the world. Join our WhatsApp Channel to stay updated, or visit www.hrways.co to learn more.