Pear Tree.

Digital Marketing & Property Research/Lead Specialist - 171

Pear Tree.  •  National Capital Region, PH (Remote)  •  1 month ago
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Job Description

Position Digital Marketing & Property Research/Lead Specialist

Salary PHP 95,000 - 107,000/month

Working Hours & Conditions Aligned with Australian hours; full-time (remote)

Holidays AU Holidays

ABOUT THE COMPANY

The client is a Christchurch-based property business managing approximately 150 properties annually, with a growing presence across both residential and commercial property sectors.

As the business expands, BCG Property is looking to build a strong digital presence and lead generation engine to support continued growth and market visibility.

The client is seeking a proactive and resourceful Digital Marketing & Property Research Specialist to establish and manage its online presence while supporting lead generation efforts.

This is a foundational role where you will help build the brand from the ground up—creating a website, launching social channels, and driving targeted outreach within the Christchurch property market - it also involves scraping data for leads, and manual reach out

RESPONSIBILITIES

  • Digital Presence & Brand Setup (Initial Focus)
    • Lead the creation of the client's Property’s website (platform selection, structure, content, and ongoing updates)
    • Establish and manage social media profiles (LinkedIn, Facebook, Instagram)
    • Ensure consistent branding and messaging across all digital channels
  • Lead Generation & Property Research
    • Source and scrape leads from platforms such as Property Guru
    • Identify potential property opportunities, owners, and agents
    • Build and maintain a structured lead database
    • Support outbound targeting strategies within the Christchurch market
  • Email Marketing & Agent Outreach
    • Develop and execute monthly email campaigns targeting Christchurch-based agents
    • Create engaging content relevant to market activity and opportunities
    • Manage email lists and campaign performance
  • Social Media & Content Management
    • Plan and execute regular social media content
    • Share property insights, listings, and market updates
    • Align content with lead generation and brand-building goals
  • Website & Content Management
    • Maintain and update website content (listings, blogs, insights)
    • Ensure website is optimised for lead capture and user experience
    • Support basic SEO initiatives
  • Market Research & Insights
    • Monitor the Christchurch property market (residential and commercial)
    • Provide regular insights on:
    • Market trends
    • Pricing movements
    • Investment opportunities
    • Support the business with a “market pulse” view to inform decisions

Requirements

QUALIFICATIONS

  • Direct experience in the New Zealand property industry (real estate, property management, development, or investment)
  • Strong understanding of NZ property platforms (e.g., Property Guru)
  • Experience in digital marketing, lead generation, or social media management
  • Ability to build and manage a website (Shopify, WordPress, Webflow, or similar)
  • Strong written and verbal communication skills (for email campaigns and content creation)
  • Highly organised and able to work independently

PREFERRED SKILLS (nice to have):

  • Experience working with Christchurch property market
  • Familiarity with commercial property
  • Basic SEO and analytics knowledge
  • Experience with CRM systems or lead management tools

WORK STRUCTURE:

  • Flexible / remote-friendly role
  • Part-time or contract engagement
  • Opportunity to grow into a larger role as the business scales

WHY JOIN?

  • Opportunity to build a property brand from the ground up
  • Work directly with a growing Christchurch-based business
  • High level of ownership and autonomy
  • Combine property expertise with digital marketing
  • Long-term growth potential as the portfolio expands

IDEAL CANDIDATE PROFILE

This role is ideal for someone who:

  • Has hands-on NZ property experience and understands the market
  • Enjoys both marketing and research-driven work
  • Is comfortable building systems and processes from scratch
  • Can operate independently and take initiative
  • Wants to play a key role in growing a property-focused business
Pear Tree.

About Pear Tree.

🚀 Expand Your Team Without Compromise (www.pear-tree.com)

You want to grow your team with the right people, but you’re hitting challenges like; Increasing hiring costs, A shallow local talent pool, Concerns about consistency and quality.

The dilemma: do you overspend to secure top local talent, or settle for less-than-ideal candidates who hold back your growth?

Why Going It Alone is Tough

- Traditional recruitment is expensive and draws from the same limited pool.

- Freelance platforms can’t guarantee long-term quality or reliability.

- Hiring overseas comes with complex legal and compliance hurdles.

🌎 We Make Global Hiring Simple

Pear Tree takes the complexity out of international recruitment. We match you with skilled, reliable, and cost-effective professionals from the Philippines, India, Nepal, South Africa and Latin America who fit your business perfectly.

- Substantial savings on recruitment and salary costs

- Access to a wide, highly skilled talent market

- A streamlined hiring process that saves you time

- Confidence backed by our 6-month “Perfect Hire” Guarantee

🔑 Our Process

1. Source and rigorously vet candidates on your behalf

2. Arrange and support the interview process

3. Hold your hand through the legal and logistical requirements that come with overseas hiring

4. Provide ongoing support to ensure seamless onboarding and retention

✅ A Smarter Way to Scale

Forget the false choice between paying top dollar locally or settling for poor hires. We give you a better option: affordable, skilled, and dependable international talent.

Join leading entrepreneurs and business owners already benefiting from this approach.

Book a call today and let us help you define your role, write your job description, and secure your next star team member — guaranteed.

Industry
HR & Recruiting
Company Size
1-10 employees
Headquarters
Sydney, AU
Year Founded
Unknown
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