해당 포지션 1년 계약직 입니다.
JobPurpose
This position assumes responsibilities ofmanagingthe development of F&BP e-businessin particularchanel.comby : setting up a clear roadmap to acceleratethe sales development ofanexisting platform & identify new opportunities - building strong & long term partnerships with operators to get analytics and customer data - building a winning mindset across different departments (Marketing,CX, Media &DigitalCommunication, E-logistics and CCCteams in the head office as well as POS retail staff in charge of e-businessoperations) - working in close collaboration with Global teams to develop new initiatives and relevant assets–planning& monitoring budget ofchanel.comactivities– planning & execution by understanding ofexternal touchpointsand customer journey for acceleration not only business figures but also customer data acquisition and utilization
Key Responsibilities:
PlanningChanel.combudget &sales,campaign roll-out plan
Build up insight of brand online customer, proposedigitalmarketing strategy todivision &corporate team based onchanel.comanalysis
Analyzechanel.comsitecustomer behavior by usinganalyticstools
Communicate with Global team aboutchanel.comperformanceand campaign plan
Preparing evolution phase forchanel.com boost up &omni channel activation
Work closely with the localmarketing, media & digital communication team forsuccessfulcampaign orchestration
Collaborate with CXteam to set upchanel.commember acquisition and retention plan, reduce bouncing rate and increase the numberrevisits/repurchasing
Monitor the data to plan on segmentation and set the target to engage withchanel.comcustomers
Communicate withchanel.com PMOtomanage the .com roadmap & UX/UI AB test
RoleSpecifications:
Academic / Professional Qualification
University graduate (or equivalent)
Work Experience
+3yearexperience inbrand ownedE-commerce(luxury/beauty/online platform)
Hands-on experience and familiar with Digital Marketing
Experience working with cross-functional &Regional/Global teams
Required Competencies
Strong business analysis andproblem-solvingskill
Leadership skill / ability to lead and deliver result in a competitive, fast-evolving environment
Digital mindset and online customer behavior understanding
Excellent communication skill both written and verbal
Computer / digital literacy (MS Office, on-line business/communication)
Professional command ofwritten andspoken English
Key Interactions/ Stakeholders
Internal
Local:Marketing, Media&DigitalCommunication,CX, E-logistics and CCC
Global:RegionalE-business,Global Digital Marketing
External
Digital agencies
Chanel is a private company and world leader in creating, manufacturing and distributing luxury products, including Ready-to-Wear, Accessories, Fragrances, Makeup, Skincare, Jewellery and Watches. Founded by Gabrielle Chanel in 1910, the House remains dedicated to exceptional craftsmanship and offering high-end creations. Chanel employs more than 32,000 people worldwide.
As part of this, the House promotes arts, culture and creativity, while investing significantly in key areas including research & development, sustainability, and innovation.
Chanel is dedicated to creating the conditions for people to perform at their best, building on their strengths and enabling them to benefit from new opportunities. It offers a unique working environment where people are given time to understand the brand, the business, and develop their personal motivations. This means everyone can grow, continue to be inspired and feel included, now and in the future. The company fosters true collaboration and respect for all, grounded in the belief that diversity is essential to the success of the organisation and its people.
Chanel is committed to rewarding people competitively, as well as offering initiatives such as wellbeing programmes, learning and development opportunities, and parental leave for all parents globally.
