Job Description

Hotel Indigo® is part of IHG Hotels & Resorts and is known for its distinctive approach to boutique hospitality. It draws inspiration from the neighborhood’s culture, people, and stories. At every Hotel Indigo property, no two neighborhoods are alike—and neither are the hotels. Each is designed to reflect the local character, offering guests a truly immersive and authentic stay.

Hotel Indigo Bali Seminyak Beach is no exception. Located on the vibrant beachfront of Seminyak, one of Bali’s most stylish and culturally rich destinations, the resort weaves together the neighbourhood’s colourful traditions, contemporary design, and artistic flair. The hotel has 289 rooms, suites, and villas surrounded by lush tropical gardens, creating a harmonious blend of local heritage and modern luxury. Hotel Indigo Bali Seminyak Beach continues to set the standard for luxury hospitality, earning global acclaim with prestigious accolades and a reputation as one of the world’s most celebrated and sought-after resorts.

What is the job?

As Digital Marketing Manager/Director, you will support the development and implementation of innovative digital strategies to strengthen the hotel’s online presence, engagement, and e-commerce performance. Working closely with Sales, Marketing, and Revenue teams, you will help bring the hotel's unique story and its neighbourhood to life across digital platforms while driving guest engagement, brand visibility, and direct business. With a strong understanding of the latest digital trends, technologies, and social media opportunities, you will play a key role in positioning the hotel in an ever-evolving digital landscape.

Your day-to-day

People

• Work closely with the marketing, sales, and PR teams to ensure digital strategies align with broader hotel objectives.

• Collaborate with other departments like operations, F&B, and guest services to align promotions and campaigns with on-property experiences.

• Plan and execute all digital marketing activities, including but not limited to search optimization, emailing, social media, display, Metasearch, and influencers

• Monitor and assist in ensuring Rate parity together with the Revenue Team throughout all distribution channels

• Maintain relationships and collaborate with OTAs, digital agencies, and other vendor partners

• Supervise digital marketing training to share best practices, trends, and platform management (SEO, SEM, social media)

Financial

• Manage the digital marketing budget, ensuring optimal allocation of resources across direct and indirect channels, and make recommendations to ensure the achievement of business goals 

• Monitor the KPI of digital marketing activities to optimize spending and increase revenue

• Develop strategies to drive direct bookings through the hotel’s website and avoid OTA commissions, ultimately contributing to the hotel’s revenue goals

• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points

Responsible Business

• Ensure the hotel’s responsible business efforts, such as eco-friendly practices or community involvement, are effectively communicated in digital channels.

• Adhere to ethical and responsible marketing standards, such as data privacy, especially concerning guest information.

• Support the hotel’s Corporate Social Responsibility (CSR) initiatives through targeted digital campaigns, demonstrating the brand’s commitment to giving back to the community

Accountabilities

• Ensure the hotel’s website is up-to-date, mobile-friendly, and SEO-optimized

• Develop and execute digital campaigns around key periods that target the right market

• Regularly analyse and report on key performance indicators (KPIs) like traffic, conversion rates, and engagement metrics

What we need from you

• Proven experience in implementing successful digital and social media campaigns

• Experience in Digital Marketing in Hospitality

• Bachelor’s degree in hospitality management, digital, or marketing and communications

• Excellent English, both verbal and written

• Strong understanding of current digital marketing concepts, strategy, and best practices

• Excellent Presentation and customer relationship skills

• Energetic and passionate to work

• Self-starter who has a flexible approach and thrives in fast-paced environments with the ability to adapt to agile business needs

What We Offer

We give our people everything they need to succeed. From a competitive salary that rewards all your hard work to a wide range of benefits designed to help you live your best work-life, including a full uniform, impressive room discounts, and some of the best training in the business.

Our mission is to welcome everyone and create inclusive teams where we celebrate differences and encourage colleagues to bring their whole selves to work. IHG Hotels & Resorts provides equal employment opportunities to applicants and employees regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability. We promote a culture of trust, support, and acceptance. Always welcoming different backgrounds, experiences, and perspectives.

IHG gives every member of the team the room they need to belong, grow, and make a difference in a collaborative environment. We know that to work well, we need to feel well – both inside and outside of work – and through our wellbeing framework, we are committed to supporting wellbeing in your health, lifestyle, and workplace.

So, join us and you’ll become part of our ever-growing global family.