Job Description

Position : Digital Marketing Manager

Salary : $1,800 - $2,500 AUD a month

Working Hours & Conditions : Australian Hours

Holidays : Public holidays in AU

We are looking for a proactive and organised Digital Marketing & Administrative Managerto take ownership of the company’s digital marketing activities while also providing general administrative support across the business.

This role is ideal for someone who enjoys a combination of creative marketing, lead generation, customer engagement, and operational administration. The successful candidate will play a key role in helping the business grow its online presence while ensuring administrative processes remain efficient and organised.

Key Responsibilities

Digital Marketing Management (Primary Focus)

• Manage and grow the company’s social media presence across relevant platforms
• Develop and maintain a consistent content calendar and posting schedule
• Plan, create, and optimise both organic and paid social media campaigns
• Monitor campaign performance and provide recommendations for improvement
• Ensure all advertising activities remain transparent and accessible to business owners

Lead Generation & CRM Management

• Manage and maintain CRM records and customer databases
• Support lead generation campaigns across social media and digital channels
• Track enquiries, leads, and customer interactions through the sales pipeline
• Assist with follow-up activities and lead nurturing processes via email CRM
• Generate reports on lead activity and marketing performance

Website Management

• Update website content, images, project portfolios, and service information
• Ensure website information remains accurate and current
• Support SEO and website optimisation initiatives where required
• Coordinate website improvements with external providers if necessary

Graphic Design & Advertising

• Create graphics, promotional materials, and digital marketing assets
• Design and manage social media advertisements and campaign creatives
• Maintain brand consistency across all marketing channels
• Assist with promotional campaigns, brochures, and sales materials

Administrative Support

• Perform general administrative tasks to support day-to-day business operations
• Data entry and maintenance of company records and databases
• Assist with document preparation, filing, and organisation
• Support scheduling, customer communications, and operational administration
• Help maintain accurate and organised business systems

Tools & Systems

• Facebook & Instagram
• Meta Ads Manager
• CRM systems (TBC)
• Website CMS platforms
• Canva or similar design tools
• Microsoft Office / Google Workspace

Requirements

• Proven experience in digital marketing and social media management
• Experience running both organic and paid social media campaigns
• Strong understanding of CRM systems and lead management

Website Updates / CMS Skills

• Graphic design skills using Canva or similar tools
• Excellent organisational and administrative abilities
• Strong communication and attention to detail

Desirable

• Experience working in construction, home improvement, trades, or related industries
• Experience creating marketing reports and campaign analysis
• Familiarity with automation and workflow tools

Additional Information

• This is a hybrid role combining digital marketing and business administration
• Strong emphasis on transparency, ownership, and accountability across marketing activities
• Opportunity to make a significant impact on lead generation and business growth
• Ideal for a versatile all-rounder who enjoys both creative marketing and operational support tasks

Ideal Candidate

You are a self-starter who can confidently manage digital marketing initiatives while also stepping in to support the broader needs of the business. You are equally comfortable creating ad campaigns, updating a CRM, designing marketing assets, and handling administrative tasks that keep the business running smoothly.