Blue Yonder

Digital Marketing Manager, Paid Media

Blue Yonder  •  Monterrey, MX (Onsite)  •  15 days ago
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Job Description

About the Role

Blue Yonder is seeking a Digital Marketing Manager, Paid Media to lead global B2B SaaS paid media strategy and execution. This is a hands‑on, highly strategic individual contributor role for someone who thrives at the intersection of performance marketing, data, and cross‑functional influence.

You’ll own paid media across LinkedIn, search, display, audio, and video/CTV—while helping shape how a global marketing organization plans, funds, and executes campaigns.

What You’ll Do

  • Lead end‑to‑end paid media strategy and execution across multiple channels.
  • Design and optimize multi‑channel B2B SaaS campaigns that support demand generation and ABM programs.
  • Own global paid media budget planning, allocation, and optimization, ensuring spend is intentional and performance‑driven.
  • Use 6sense or similar platforms to drive audience targeting, prioritization, and insights.
  • Analyze campaign performance and translate data into actionable recommendations.
  • Partner cross‑functionally to ensure paid media integrates seamlessly across the marketing ecosystem.
  • Act as a strategic advisor—helping teams make smarter decisions about channels, budgets, and audience strategy.

What You Bring

  • Strong experience managing B2B SaaS paid media programs.
  • Advanced expertise in LinkedIn Ads; solid experience with paid search, display, and video.
  • Hands‑on experience with 6sense or comparable ABM/intelligence tools.
  • Excellent analytical and financial skills, including advanced Excel proficiency.
  • Ability to influence and lead without direct authority.
  • An omni‑channel mindset and curiosity about evolving martech capabilities (e.g., CDP, DAM).

Why This Role Is Different

  • You’ll operate at a strategic level while staying hands‑on.
  • You’ll influence how a global marketing org plans and spends—not just run campaigns.
  • You’ll help shape the future of paid media at an enterprise B2B SaaS leader.

Our Values


If you want to know the heart of a company, take a look at their values. Ours unite us. They are what drive our success – and the success of our customers. Does your heart beat like ours? Find out here: Core Values

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status.

Blue Yonder

About Blue Yonder

Blue Yonder is the AI company for supply chain. As the world leader in end-to-end digital supply chain transformation, Blue Yonder offers a unified, AI-driven platform and multi-tier network that empowers businesses to operate sustainably, scale profitably, and delight their customers—all at machine speed. A pioneer in applying AI solutions to the most complicated supply chain challenges, Blue Yonder’s modern innovations and unmatched industry expertise help more than 3,000 retailers, manufacturers, and logistics service providers confidently navigate supply chain complexity and disruption.

Blue Yonder is proud to be an Equal Opportunity Employer. We want you to bring your authentic self to work every day. We know that the best businesses are diverse and inclusive. Our unique talents make for great ideas, empathetic workplaces and drive results. We welcome all job applicants, so apply today.

Please Be Advised: Any communications from a Blue Yonder representative related to an open position at Blue Yonder will come from an @blueyonder.com email address. We will not hire through text message, social media, or email alone, and any interviews will be conducted in-person or through a secure video call. We will not ask you for sensitive information nor will we ask you to pay anything during the hiring process. If you see suspicious activity or believe that you have been the victim of a job posting scam, you should report it to your local law enforcement authorities. To learn more about other potential job scams click here.

Industry
IT & Software
Company Size
5,001-10,000 employees
Headquarters
Scottsdale, Arizona
Year Founded
Unknown
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