Fruit of the Loom Europe

Digital Marketing Manager (m/w/d)

Fruit of the Loom Europe  •  Kaiserslautern, DE (Hybrid)  •  4 hours ago
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Job Description

Was gibt es zu tun?

For the iconic brands Fruit of the Loom and Russell Athletic, we are looking for a Digital Marketing Manager (m/f/d) who combines strategic thinking with a hands-on mentality and has a genuine passion for our products!

  • Strategic development and independent management of our Europe-wide social media, email marketing, and other digital activities
  • Select and manage external agencies and service providers
  • Plan and execute content calendars and campaign plans in close collaboration with Brand Management and external partners
  • Manage Social Media, Community Management, and Paid Media activities
  • Further development of CRM and marketing automation activities (Salesforce)
  • Create your own content, edit photos, write copy, design graphics, and more!
  • Leverage the latest technologies and AI solutions to optimize our marketing processes

Was bringst du mit?

  • Around 5 years of hands-on experience in Digital Marketing, Social Media, or CRM Marketing, ideally with leadership experience
  • A degree in Marketing, Communications, or a comparable relevant qualification
  • Experience in the fashion or textile industry, for example with a consumer or apparel brand, is a plus
  • Strategic thinking, creativity, and a true hands-on mentality, ideally with a passion for photography or graphic design
  • A solid understanding of the technical and commercial drivers of digital marketing
  • A strong eye for visuals, design, impactful messaging, and trends
  • A keen interest in data analytics, AI, digital trends, and emerging technologies
  • Excellent German and English skills are essential for working in our international team!

Was bieten wir?

  • Globally recognized, iconic brands with tangible products that offer endless opportunities for visual storytelling
  • Plenty of creative freedom and ownership
  • A truly international environment
  • The opportunity to bring strategy, content, and technology together
  • Option to work remotely two days per week

#LI-DNI

Fruit of the Loom Europe

About Fruit of the Loom Europe

Fruit of the Loom is one of Europe’s leading imprintable clothing brands, producing over 2 million T-shirts per week at our in-house manufacturing plant and supplying B2B customers all over the world. As one of America’s original brands, our story began in 1851 when two brothers bought a cotton mill in Rhode Island, USA. Over 170 years later our name is synonymous with providing excellent quality, value and service. We were one of the first major brands to enter the European imprint sector more than 30 years ago, offering promotional clothing for men, ladies and kids. Today, we have a reputation for good quality and affordable promotional, workwear, schoolwear and leisurewear garments.

Of course, we always operate within the highest ethical and environmental standards, with all our garments certified with Oeko-Tex Standard 100 approval.

Industry
Fashion & Apparel
Company Size
51-200 employees
Headquarters
Kaiserslautern, DE
Year Founded
1851
Website
fruitoftheloom.eu
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