Can you think out of the box to improve buzz around one of the strongest brands in the world?
Bring your digital know-how to the forefront and help drive meaningful results!
No relocation assistance is provided for this role.
This is a split role between Digital Marketing (50%) and Master Brand Activation (50%).
Lead & influence integration of the Digital agenda in the local marketing team within the context of Commercial, Communication, and Media Planning by using the OESP (Owned, Earned, Shared, Paid) Digital communication model to generate brand/product demand and to improve brand awareness & sales opportunities with shoppers, kids, and adults.
Lead and enhance LEGO brand presence on owned digital platforms like LEGO.com, LEGO apps, LEGO membership (Insider Club) and LEGO Magazine and key shared platforms like YouTube, Instagram, Facebook, Kakao and Naver, and work with internal teams to shape the content publishing calendar, and ultimately deliver the digital matrics.
Be the subject matter expert for local digital marketing activations, guiding brand teams to create highly effective media plans for consumer and shopper, and drive traffic to eCommerce and retail partners.
Collaborate strongly with multiple partners including Media and Creative Agencies, internal Marketing sub-teams, Sales teams, Operations teams and Global Marketing teams.
Observe local trends and work with agencies to develop relevant local content to make the LEGO brand personal, trendy and relevant for shoppers, kids and adult consumers.
Lead the Digital budget. Process invoices and handle spend in line with profit targets. Bring efficiencies in spend.
Evaluate performance on key campaigns, share takeaways and best practice with BU and Global Digital Network. Provide timely post campaign reporting and analysis for Social, Search, display and video ensuring takeaways are actively applied to future activities to improve marketing return on investment.
In addition to digital marketing, you will be the project lead for all Master Brand activations under the brand platform ‘Rebuild the World’. This incudes full integrated marketing plans for the annual RTW campaign, Children’s Day, X-mas, and Always-on marketing typically implemented across digital, media and event.
This role works in South Korea business unit and part of the APAC market group. The overall focus is to accelerate business growth via recruiting kids and adults, improving the brand understanding, and enhancing our footprint across physical & online retail channels.
This role is part of the BU marketing organization (total 13 people), which includes Brand Marketing, Digital Marketing, Trade Marketing, PR & Events – all reporting to the Marketing Director for the BU. The team is highly collaborative, dynamic and energetic, living the values and behaviours of the LEGO Group.
The Digital Marketing is composed of a Digital Marketing Manager (this role) and Associate Digital Marketing Manager.
BU Marketing team
BU Sales team & E-commerce Team
Local digital agency and media agency
Global Digital Marketing Teams
Do you have what it takes?
Minimum 6 years' relevant marketing experience in digital marketing from consumer brands experience, preferable in branded goods industry in categories such as: Sports, Fashion/ Novelty Retail, FMCG, Snacks/Beverages
Experience from working internationally or with international companies/brands. Strong strategic, digital and end-to-end thinking ability of translating global/regional strategy into local priorities for Digital Marketing with a commercial mentality.
Results Driven – championing effectiveness and data centricity, bravery to test hypothesis, live a constantly learning attitude, strong analytical and evaluation skills and ability to turn findings into action.
Future thinking – be focused on trends with the ability to translate trends into pilots and scale them, outside in perspective, ability to think ahead and test and learn with new opportunities and local partners.
Strong ownership & Can-do attitude
Strong collaborator and able to work across various internal functions and external partners to influence key decisions
Excellent communication and presentation skills
Track record of designing and rolling out innovative projects in the area of Digital Marketing is a strong plus.
Proactive approach and attention to detail. Energetic and self-starter, able to work as part of a team, but also work alone.
Be able to understand and use consumer and shopper research
Ability to build strong and effective relationships with internal and external business partners
Fun!
#LI-JL3
Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.
What’s in it for you?
Here is what you can expect:
Family Care Leave - We offer enhanced paid leave options for those important times.
Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.
Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.
Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.
Workplace - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.
Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.
The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.
The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.
Thank you for sharing our global commitment to Children’s Rights.
Just imagine building your dream career.
Then make it real.
Join the LEGO® team today.
We are the LEGO Group, the company behind the world’s most loved LEGO® bricks. Our brand name derived from the two Danish words Leg Godt, which mean “Play Well”.
We’ve been sparking imaginations and inspiring the builders of tomorrow since 1932. This is our mission and what motivates our colleagues around the world every day.
Today, we remain proudly family-owned with headquarters in Billund, Denmark. We have regional hubs in Boston, USA; London, UK; Shanghai, China; and Singapore, as well as 7 manufacturing facilities around the world.
These places are home to 31,000+ colleagues in everything from design and engineering to digital technology and marketing. Together we learn, imagine and build – creating play experiences that are sold in over 130 countries worldwide.
A purposeful and responsible global brand where creativity helps to inspire builders all around the world. Just imagine being part of that!
